UI/UX Design | Mobile App Development | BrainMobi Blogs and News https://www.brainmobi.com/blog Wed, 06 Nov 2019 06:10:54 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 How To Effectively Use UI For Your Mobile Apps? https://www.brainmobi.com/blog/how-to-use-ui-for-your-apps/ https://www.brainmobi.com/blog/how-to-use-ui-for-your-apps/#respond Tue, 12 Mar 2019 12:14:39 +0000 https://www.brainmobi.com/blog/?p=2981 The look and feel of your mobile application plays a more crucial role in terms of sales and increasing downloads. It describes the… Read More

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The look and feel of your mobile application plays a more crucial role in terms of sales and increasing downloads. It describes the the visual quotient of your app and in many cases proves to be a better factor for engagement then the overall USP or technology behind it. When aiming towards the general populous, your applications look is what communicates the personality to those who are not that tech savy or acquainted with the tech outputs of a particular application.

Nevertheless, any top mobile app development company in USA, should also be able to give you UI/UX solutions pertaining to the business purposes of your applications and assist to overall growth. Let us check a few principles in regard to UI we give close attention to and has helped our clients during our endeavours in mobile and web application.

Native Look Preserved For Each Platform

While hybrid and cross platform development at its best is the most apt solution in terms of gaining business growth, this should not let you discourage from the fact that the UI is compromised for the particular platforms. iOS applications and Android differ a great deal in terms of UI and it is important to bring out the best features out of both platforms.

With the kind of development abilities on the desk it is possible to bring out unique features of each platform without compromising much with the development routines. Enhanced development solutions with Flutter enable custom UI development routines within the same codebase and this does not compromise with the native UI characteristics of each platform.

Style And Minimalism

Advertising and maintaining a proper marketing channels should be a priority for each application keeping in mind the monetization principles behind an application. A skilled and experienced UX designer should be able to bring out the best functionalities for an application without creating much of a clutter and yet not compromising with the primary principles behind the application.

Once you are able to achieve this, then you are able to generate a good number of users following which you are able to incorporate advertisements within your application in a sophisticated and organized manner. All of this is owed to the artistic credibility in combination with knowledge of the most updated tools.

Voice UI

Best of its kind UI/UX is one important reason that caused Blackberry to step down as the best selling product and let Apple smartphones take that position. Any revolution that beats the current trends will cause a sharp shift in trends and leave app developers in quest for the latest sophistication.

While technology has a huge role to play in this segment but considering the progress, we shall soon see a trend where UI/UX has more minimality in the visual front. Voice assistants will dominate a greater part of all your applications. They are aimed at relieving your mobile phones free from hand/eye coordination and focus more on your ears and voice. This will make your applications more proactive and help reduce decision fatigue better than ever.

Purposeful Animation

Adding animation into your applications increases your engagement factor to a great deal and easily gives a staunch personality to your application. Applications hesitate from incorporating this and isn’t much required in basic service applications. This is because it might cause your applications to slow down and cause a compromise with your primary purposes.

Having said that, any animation incorporated within the UI is always a symbol of confidence on the part of the web development process and besides having a funky look you can take that as a token of assured quality. Any experience delivery application or be it a online marketplace for a particular brand communicates its intended essence using such out of the box factors.

Improved Colours , Gradient And Blaze

Mobile Applications in these days are able to deliver a fantastic rendition of colors which are now visible as wallpaper trends on any modern smartphone. In a way it is the definition of modern hardware and anything less than that might give a non progressive impression to your applications.

Gradient 2.0 is very subtle and simple and gives a UI designer a good deal of independence when it comes to delivering aesthetic impressions through depth and dimension. Such effects have been proved significant when it comes to increasing sales for entertainment and in specific music applications. It surely the trend that defines the present and is a must have if you are looking to catch up with the current trends.

As one of the top flutter app development company in USA, we at BrainMobi leave no stone unturned when it comes to being a definition of the current market trends. Our development routines combined with knowledge of the proper understanding of latest platforms like Flutter help us bring out the best UI feels to the native standards of an Android or an iOS.

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What Makes JavaScript A Relevant Subject Even Today? https://www.brainmobi.com/blog/what-makes-javascript-a-relevant-subject-today/ https://www.brainmobi.com/blog/what-makes-javascript-a-relevant-subject-today/#respond Tue, 23 Oct 2018 12:26:46 +0000 https://www.brainmobi.com/blog/?p=2265 As of today almost 95% of the most popular and most visited web pages on the world wide web make use of javascript… Read More

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As of today almost 95% of the most popular and most visited web pages on the world wide web make use of javascript in one form or the other. Almost every websites employ HTML, CSS and Javascript as one of its primary fundamental building blocks. HTML is responsible for taking responsibility of the structure of the website whereas CSS takes credit for the design. But while the site is still static, it is javascript adds the core to it. Javascript mainly serves as a forefront web development language which was build to bridge the gap between Java and other scripting languages.

It is what helps in making the website more engaging and interactive which leads to better user engagement and user interaction. Without javascript it can be a fairly challenging to deliver such a interactive experience. As one of the Top Javascript Application Development Company, we at BrainMobi have taken several successful endeavours when it comes to making use of the best out of this technology. Let us look at a few advantages that come with it

Easy To Learn

WordPress and Joomla are a few platforms that at some times act as disruptors for web development in today’s world. But that doesn’t mean web development and the corresponding demands that come with it are dead and redundant. Rather such CMS always have several limitations which is one reason why big companies are still hesitant to go on board with such utilities. When seeking to make use of a bridge between learning web application development and the ease of use, javascript is exactly the thing you need to be seeking. It is fairly simple to get accustomed to the way the language works and helps making the website more dynamic. The intuitive syntax helps makes coding simpler as well.

Powerful Frameworks

There is a huge list of powerful frameworks built around javascript that assists with its presence of ready to use codes. Such codes have been regarded as fairly simple to use and easy to debug at the same time. Depending on the framework in the process you get to access plenty of other features that shall help you increase your productivity ten times in terms of money and effective time. There are plenty of tools in the internet for such marketing tactics that shall help you accomplish what you intend.

Javascript Codes

Javascript serves as an Event-Based Programming language. This means every different code segment are executed in response to a user clicking a button or hovering a mouse. All the codes are not necessarily get initialized at the time of the website being loaded. This is what helps ensure the fact that your web applications load time isn’t hampered and at the same time is equipped with rich features.

Javascript

Functionality Upgrades

It is very important for a website to be equipped with all the trends of the current trend and it is necessary for any pre existing site to evolve to that level in order to remain relevant. In order to ensure this it is important to ask as to why such a simple feature was left out by the developer and owner of their checklist. Javascript is flexible enough to come to the rescue of such matters. Third-party addons like Greasemonkey help come to the rescue of such a situation. Using this you can attach your javascript snippets into your system that will run into the webpage of your system.

Client Side Convenience

When using a website which intends an interaction let us say for example clicking a button you help but send a request to the server which gets processed and in turn helps you get a response. However you must have noticed in certain cases like facebook, where upon posting an update, the entire page doesn’t reload again. Or also in the case of filling up a web form when you instantly get notified of the errors, all this can be attributed to the brilliance of javascript. Javascript code snippets don’t require to be sent to the server side for being processed. This helps save load on the server side. The javascript codes in website get processed using the resources on the users systems. Thanks to server side processing all the above mentioned functionalities and processes are possible. This helps save load on the server side.

Platform Independence

Any Javascript-enabled browser, which qualifies as almost any browser in today’s date can easily understand and interpret Javascript code. It is a free and open source and does not make you go through installation or configuration procedure. It can be done just be opening the browser following which you can start editing different areas of the webpage.

As one of the Top Web Application Development Company, we at BrainMobi have undertaken several expeditions in the field of web and mobile application development. Our developers for javascript are experienced and keen to take upon any challenge standing between you and your mobile application. If you have the idea for a mobile or web application, kindly write to us at sales@brainmobi.com .

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Top 5 UX Design Trends For App Development Companies https://www.brainmobi.com/blog/top-5-ux-design-trends-for-app-development-companies/ https://www.brainmobi.com/blog/top-5-ux-design-trends-for-app-development-companies/#comments Wed, 02 May 2018 07:18:18 +0000 https://www.brainmobi.com/blog/?p=1796 Even with the best technology and methods implemented within a Mobile App it shall still be deemed a failure if it the user… Read More

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Even with the best technology and methods implemented within a Mobile App it shall still be deemed a failure if it the user does not experience it to his communication standards. The success of mobile apps have to share their credibility to the simplification and concise experience it delivers to the user who receives it to his intuitive levels. User experience isn’t just limited to the User Interface as witnessed through the app screen but via various other modes especially in this emerging world of new technologies.

Being one of the top mobile app development companies, in this blog we shall explain to you a little about the upcoming trends in User experience any top mobile app development company should be able to deliver.

How to Design Great User Experience For Your Apps?

1. Gesture Control

Gesture Control saves a lot of screen space.It gives a smooth and quicker flow especially when your mobile app screen is doing some kind of customizing task. UI with buttons require more and more screens and is a rather bulky process compared to a mobile app screen with several elements which is integrated with motion gesture. When added in bulk of several devices, it unknowingly adds to a great power saving advantage too.

2. Facial Recognition

Keeping Cloud computing and IOT into the picture Facial Recognition is now a security feature that can be implemented into many verticals. Facial identity incorporated as data along with other pointers of identity shall enable the quickest version of security in various verticals. Amazon has started testing this out in its automated stores where security cameras were integrated it into the POS system which in turn concludes all transactional procedures from the perspective of security. This is proving to be a contributing factor in Beacon apps.

Smart Facial recognition technology is also a security tool that is being tested in formal places like offices and other exclusive zones so as to fetch out other subtle forms of identity like facebook and linkedin profiles. These are quick and small security formalities which are possible in the first place because of smart facial recognition features.

3. Voice Assistants and AI

While all its complexity and creativity lie in software, in terms of User Experience it might free your hands and eyes for most of the time. Voice assistants at the heart of it are just elements that free your phones screen for better things not just one message. When combined with IoT and other cloud computing features, your virtual voice assistant is now virtually an AI capable of extracting volumes of information and the same time carrying out empirical calculations to give your logical suggestions. This way suggestions and better decision making is also a part of the user experience now.

4. Emerging Hardware

Voice assistants and anything aiding to hand free functionality of a smart phone would not be possible without hardware add-ons. Smartwatches, headsets and smart glasses are inclusions that shall make your smartphones screen reserved for better purposes like photography, videos, info graphics, shopping etc and not just viewing random offers you are not interested in. Wearable’s like immersive goggles are expected to create a new wave of art and several 3D production studios are counting on that.

5. Faster Transactions

This isn’t just restricted to individual apps hosting individual wallet apps. Smarter integrations and tightly encrypted payment gateways have become a much common adapted practice for making your transactions. Besides voluntary transactions, payment gateways and corresponding systems are being tested for security purposes and managing drills within the city like parking ballots etc so as to eliminate the need for a personnel to do the job. Independent Payment gateways capable of delivering a smoother and quicker experience are being employed into individually owned entities like

  • Music Festivals
  • Shopping Malls
  • Night Clubs
  • Travel Packages
  • Exhibitions

The Latest payment gateway of Apple iPhoneX uses this feature and lets you use your Face as an ID to complete your payment without any effort whatsoever on the part of the user.

Here at BrainMobi we are updated with the all the technology ingredients that are need to craft such an experience. UI/UX is a crucial face in the field of Mobile App development and our designers love to brainstorm in that field. If you have an idea for mobile app, feel free to write to us at sales@brainmobi.com.

Contact BrainMobi - Top iOS Game Development Company

 

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Mobile App Design Trends 2k18 https://www.brainmobi.com/blog/mobile-app-design-trends-2k18/ https://www.brainmobi.com/blog/mobile-app-design-trends-2k18/#respond Mon, 27 Nov 2017 10:32:03 +0000 https://www.brainmobi.com/blog/?p=1517 While it seems a bit unbelievable, but we only have a month before 2017 ends. The year went by quickly, eh? Gone are… Read More

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While it seems a bit unbelievable, but we only have a month before 2017 ends. The year went by quickly, eh? Gone are the new year resolutions and the promises of “this year is going to be my year”.

In the mobile app industry, the design department has seen a lot of shifts and transformations. The trends are changing and the industry is quickly changing its methods of working hard to keep up with those trends. But that’s a thing of the past since 2017 has almost ended. So, to keep you up with the latest trends that would make it into 2018, and the trends which would come up in 2018, we are here to inform you about them!

Material Design Over Flat Design

In 2018, material design would overcome flat design because it looks more alive. It creates an impression that you’re viewing and touching a real object on your screen. As a designer, you need to make sure that the elements look not only interactive but also as life-like as possible. While flat design has been the industry standard for quite a long while, given its heavy usage by Apple, Google chose to disrupt the industry with material designs. It is up to the user to decide what they find better. For some users, material designs are more aesthetically soothing, while for some others, flat designs are more aesthetically soothing. To be honest, I find flat designs to be better at aesthetics, but they don’t feel real and that’s what compels me to choose material designs over them. Coincidentally, many others increasing feel the same way. The use of material designs has been on a rise and is still rising. Many professionals such as the talented iOS designers Jason Zigrino have recognized the need for using the need for using material designs over flat designs. Hence I have reasons to say that this would be a trend in 2017.

No Bright Colors

Up until much recently, it was said that bright colors are necessary to grasp the attention of your users. So the designers had to use rainbows and unicorns to make the users see the content(the remark must be taken with a pinch of salt unless you actually use rainbows and unicorns to make users see your content). In 2018, this would no longer be needed. In fact, pastel colors are making it big in the design world. All you need to do is to thin them down using just one bright color on which you make an accent. That’s it, that’s all that it takes to make captivating designs. And this is what 2018 would be all about. No more neon colored texts, just simple soothing colors making your designs look cool and stylish.

Bezel Less Display

As you might have noticed in the latest smartphones by leading mobile phone manufacturers such as Apple, Samsung, LG etc, bezel-less display smartphones are on a rise. Bezel, as you might already know, is the space between your screen and the edge of your device. (NOTE: This doesn’t apply to you if you already have a bezel-less display smartphone. You go, you’re awesome!) Look at the iPhone X and notice how the time is shown on the left-hand side and the network and battery are shown on the right-hand side. Designers would have to put their creativity to test when they would have to design apps for such displays since the screens aren’t simple anymore. In 2018, most of the smartphones in the market would have bezel-less displays, so this would definitely be a design trend in 2018.

Speaking of mobile app design trends, BrainMobi is a leading mobile app design and development company which keeps up with what’s trending in the mobile app design and development industry. With a team of highly creative designers, we design and develop apps which are loved by all. Send us your requirements at sales@brainmobi.com for a free quote!

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Role of Wireframing in Mobile App Development and Design https://www.brainmobi.com/blog/role-of-wireframing-in-mobile-app-development-and-design/ https://www.brainmobi.com/blog/role-of-wireframing-in-mobile-app-development-and-design/#respond Mon, 09 Oct 2017 03:03:31 +0000 http://www.brainmobi.com/blog/?p=1386 Mobile app development is a process that elongates to weeks to months to years. It often happens that in spite of experience and… Read More

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Mobile app development is a process that elongates to weeks to months to years. It often happens that in spite of experience and caliber, Developer and designer experience a tough time managing such spread out the process of mobile app development. Wireframes bring a sigh of relief with a well-prepared structure of the understood idea for all the associated members to better understand each concerned function of an app in detail.

To many, the term “wireframe” may not bring a feeling of familiarity, but the term merely signifies a simple representation of the skeletal structure of a mobile application, which is often compared to a building’s blueprints. Being an application’s backbone, it clearly places each component for developers to understand the structure, hierarchy, and relationship between the elements which ultimately leads to timely and hassle-free mobile app development.

A wireframe shows:

  • Page elements
  • Object categories
  • Content prioritization
  • Possible actions
  • Visual branding elements

A wireframe doesn’t show:

  • Design elements
  • Colors
  • Actual images
  • Fonts
  • Logos

Wireframes Designing is the commencing step that embarks the multi-stage process of app development. It helps in solidifying your idea into a well-planned structure that the whole team follows in further iterations. Now that was the Theory part, Let’s peep some more to understand the importance of WireFrames and how BrainMobi leaves no stone unturned in developing immaculate Wireframes.

Wireframe_BrainMobiBlogs

Why are WireFrames Important?

At BrainMobi, our team of business analyst, developers and designers sit down to hop onto the most viable layout of pages to build a functionality under genuine timeframe and capital. The importance of wireframe in Mobile App Development and Design lies in the following facts:

  • Brings Clarity about App Architecture (Look & Feel)

Look and feel is the most important concern when your app is meant to compete with other popular brands. Wireframes help to bring uttermost clarity while building an app. When you kick-start the process of your app development and hire a team of top app developers, you usually have just a vague idea about different iterations and placements of different components that are used across the app. When you create an app wireframe it’ll be clearer what each screen of the app is going to be.

At BrainMobi, we precisely invest a quality of time to finalize each page and bring a great look and feel to make the project a big hit. A WireFrame in front offers a chance to explain the team what your expectations are you can be sure that everything looks and feels great.

  • Project Transition at Different Iteration

Good wireframes are vital when clarity needs to be integrated across the associated team. It is easy with Wireframes to make and implement changes across the app. At BrainMobi, the team of experts rely on wireframes to drive the required changes for maximum clarity.

  • Reduces Project Development Cost

Earlier changes are cheaper than that are made at later iterations. This fact accentuates the use of WireFrames while developing a mobile app. Good Wireframe will save you from paying unnecessary bugs for doing a same piece of work twice. With a good wireframe, BrainMobi team makes sure to launch the app more effectively. Definitely, count on Wireframes as a financial advantage.

  • Kills all the Chances for Unpleasant Surprises

When you have a well-defined set of layouts, chances for last minute unwanted changes reduces to negligible. Once a detailed wireframe is passed across concerned team members, stressing over the end result drops to the minimum. A wireframe also helps you with gauging the time frame to fit in a feature or integrate a new section. Planning to launch future updates for your app? Count on Wireframes to help you gain a deep insight and help you improve timeline on basis of a detailed wireframe.

  • Incorporation of visual Branding and Promotions

WireFrames are also used to provide a well define mobile app architecture in form of a nice visual presentation. Especially, when the presentation needs to be presented to external clients or investors associated with your project. At BrainMobi, the experts build a well-sorted Wireframe that is shared with all the concerned team members for maximum clarity.

Yes! We Design WireFrames

At BrainMobi, apart from development services, our certified professional designers are renowned for Wireframe design services worldwide. Wireframes that are elaborate and simple to understand and implement.

Enlighten us about your requirements to help deliver the best of Mobile app development services.

Drop a line to sales@brainmobi.com

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The Importance and value of good UX for startups https://www.brainmobi.com/blog/importance-value-good-ux-startups/ https://www.brainmobi.com/blog/importance-value-good-ux-startups/#respond Fri, 22 Sep 2017 02:08:29 +0000 http://www.brainmobi.com/blog/?p=1309 UX is that feature of a mobile app which let user form a strong opinion about your business. From entrepreneurs to enterprises, lack… Read More

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UX is that feature of a mobile app which let user form a strong opinion about your business. From entrepreneurs to enterprises, lack of attention in creating that immersive user experience offers much more damage to the brand than we think.  Especially, In case of startups that are heading towards breaking the ice with customers for the first time, setting the rate of user retention high is the most challenging task. A mobile app that makes users feel welcome and gradually slide down towards brand loyalty is exactly the role UX plays. Let’s peep into more details and understand the Importance and value of good UX for startups:

User Retention

In lieu of establishing a successful business strategy, many times business owners overlook the importance of customer experience. Users can cope up with bad UX rendered by their favorite brand for a while but soon comes with hope to continue using the app without any further intervention but startups need to take the integration of top-notch user experience with great consideration and put extra emphasis on evolving a cake walk like user experience. Reason being the user has hit your app for the first time without any major expectation. His first experience will probably scale the brand as good or bad.

Would you ever again visit a website or app after bad UX experience? No, this isn’t a trick question.
The answer is actually fairly simple and intuitive. All of the popular businesses are in good shape and size because of the loyal user base that relies on their services in and out.

If mobility is your next step toward attaining that extra edge over other competitors in business makes sure to haul excellence across user experience apart from other essential factors.

More than Branding

In our experience with clients, One of the major issues reoccur in intervals is to maintain a balance between creating a beautiful product and establishing usefulness in its purest form. Considering the example of popular websites that took over already successful product among users has always been better in terms of UX apart from other transformations. It’s evident that simplicity always plays a major role to bring more grace and power across user experience. For instance, Facebook took over MySpace on basic of more simpler user experience that users find easy to handle. Make sure that while designing a UX for your business mobile app rank its importance as uttermost with powers to not only affect your brand but vanish your app from the market.

Let us help you haul excellence across UX of your mobile app and make you try better understand that a product is bound to rouse both an emotional and intellectual response on basis of how the product works and feels.

At BrainMobi, we understand the importance to maintain the balance between creating a beautiful product and establishing usefulness in its purest form. Our work across major areas of mobile app development is handled by certified UX developers with exquisite work experience in building super smooth user experiences.

With the help of top UX developers, we help businesses gain a better insight and build a mobile app that is simple to use, and easy to navigate. Our masterstroke skills will surely help you skyrocket your business strategy against all odds with an uncluttered mobile ecosystem and an overwhelming array of features in an organized way.

 

 

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Mobile App Design Basics: User Experience vs User Interface https://www.brainmobi.com/blog/mobile-app-design-basics-ux-vs-ui/ https://www.brainmobi.com/blog/mobile-app-design-basics-ux-vs-ui/#respond Tue, 18 Jul 2017 14:50:18 +0000 http://www.brainmobi.com/blog/?p=967 This is the second installment of the Mobile App Design Basics series, a series of blogs which would help you know more about the… Read More

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This is the second installment of the Mobile App Design Basics series, a series of blogs which would help you know more about the how the process of designing mobile apps works. If you haven’t watched the first post yet, check it out here. It gives you a brief idea of what not to do as a UI/UX designer.

While we have all heard the terms User Experience(UX) and User Interface(UI), we often see them written together like UI/UX. The two terms are most commonly used interchangeably. While it can be used interchangeably to a certain extent, they make up two different parts of the design. UX is a rather analytical and technical domain of the designing process, while UI is more about the graphic design and the overall look of the product. While on the surface, the definition just mentioned holds true, on a deeper inspection, you would see that it is a lot more complex than that. Let’s understand the difference between the two:

In analogous terms:
When the walls are to made, the first thing we do is lay down the bricks. Once the bricks are laid down, we apply plaster to it and then paint it or add wallpapers. The bricks form the skeletal structure of the wall while the paint and wallpapers define how the wall would look like. Now if we look at it with the context of UI and UX, the bricks make up the UX. They define how the walls would be like. The paint and the wallpapers, on the other hand, make up the UI. They define how the walls would look like.

In technical terms:
UX enhances customer satisfaction and loyalty by enhancing usability and ease of use that the user would face while interacting with the product. UI, on the other hand, takes care of what the product looks and feels like. On a first glance, it is the UI that attracts users to the products. But it is the UX that decides how useful the UI would be. It is the role of the UX designers to design user flows and wireframes which are then prototyped and tested. Once the tests are passed, it is the role of the UI designers to make them appealing. While the UI focuses on connecting with the users on an emotional level, the UX focuses on helping the users to accomplish various tasks within the product.

Broadly, the role of UI/UX designers includes:

For UI designers-

  • Form (including buttons, graphic design, etc)
  • Content (including text, reports, documents, etc)
  • Behavior (including responses to clicks, drags, typing, etc)

For UX designers-

  • Utility (they have to make sure that the product solves users’ problems, and gives useful content)
  • Usability (they have to ensure the convenience, clarity and logical soundness of the product)
  • Accessibility (they have to make sure that the product is convenient for use by different categories of the users)
  • Desirability (they have to make sure that the product looks attractive and solves problems; this is the part where audience retention comes in)

While UI and UX are closely linked, as we have already seen, they both have major differences. Even with these differences, the roles are interchangeable since the ultimate goal is to retain the audience by giving them an experience that they would want to come back for. And that is difficult to do in isolation. Hence they are both really important.

BrainMobi has a team of expert UI/UX developers. We are a top mobile app development company and our team of UI/UX developers plays an important role in making us who we are. Connect with us at sales@brainmobi.com to know how our UI/UX developers can help make your product the best version of itself.

Is the difference clearer now? Let us know in the comments below!

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Mobile App Design Basics: Common UI/UX Mistakes to Avoid https://www.brainmobi.com/blog/ui-ux-mistakes-to-avoid/ https://www.brainmobi.com/blog/ui-ux-mistakes-to-avoid/#respond Fri, 14 Jul 2017 14:14:58 +0000 http://www.brainmobi.com/blog/?p=961 There are a lot of factors affecting the success of mobile apps. The design is a decisive factor in determining the success or… Read More

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There are a lot of factors affecting the success of mobile apps. The design is a decisive factor in determining the success or failure of your app. A good design helps in giving a good first impression to your customers. With the amount of competition in the mobile app market, it is more important now, than ever, to stand out in the market and to develop a unique identity for the brand by providing the users a design they won’t forget. It is the combination of a good UI and UX that brings the best out of the design.

While companies realize how important UI and UX are, they end up making a lot of UI/UX mistakes. These mistakes can be easily avoided by paying more attention the UI/UX at every step of the development of your mobile app. Only some of the best mobile app development companies avoid these mistakes successfully. Some of the common UI/UX mistakes that most companies make:

Making UI/UX decisions only while planning the project

UI/UX is supposed to improve at every step of the development process and even after the mobile app is launched in the market. The choice of what they like and dislike is best given to the users. Let your users decide what they like and dislike and reflect upon their choices through updates to the design. Every successful app started simple and just iterated as per the likings of the users.

Not seeing UI/UX as the responsibility of the whole team

More often than not, UI/UX is left as the sole responsibility of a department or individual designers. This limits the improvements in the design since the creativity of a single individual is always lower than that of multiple teams. Very often, people from non-design teams have brilliant ideas regarding the designs. Hence they must be included in the design process. With a focused goal, the team can give better designs if they work as a unified team. It is a holistic approach since all the members of various teams actively participate in deciding how the design of the product would be.

Not designing for the user

Designers often put their own preference forward in the designs rather than the preferences of the users out of their experience in designing. But it is highly important to understand that different users have different needs, and the users you have worked with might have different preferences than the ones you are working with currently. With a user-centric design approach, your app would evolve to suit the needs of the users instead of suiting the needs of the developers and designers. Moreover, audience retention would increase if they get what they seek out of your app in terms of look and feel of the app.

Not being unique

In order to grow your company like the company that you admire, you might want to imitate them in any possible way, hoping that this would improve you. But when you imitate other companies, you tend to forget that your audience is here for you only because of the uniqueness you are offering. If they had to get the same UI/UX that the big companies offer, they would go to the big companies for that. They might come to you for getting their job done at lower rates but that kind of audience isn’t going to stick with you when you raise your prices. Hence it is always best to make your unique design which is innovative and valuable for your users. Analyze the trends you see in the market and within your app and apply this insight to improve upon your design. Your users would stick with you only if you give them what they want.

Complex/Overcrowded Design

Some of the best UI/UX developers find it better to have a simple UI and a smooth UX. It doesn’t always have to be fancy and intricate to be good. Complex designs may be counter-productive since the user has too many distractions or confusing call-to-actions. Good designs can be elegant while being simple. Complex designs are well appreciated in games, in apps we use day to day, they should be used sparingly. A good designer always knows that it is better to focus on the strength of the brand rather than randomly stuffing elements into the app’s design.

Using same UI/UX for different platforms

Let’s face it, it is annoying when an Android app is designed to be exactly a duplicate of the iOS version of the app. This must be avoided for the users to have a better experience on the app. Every platform gives specific interface guidelines. Pay attention to them and stay true to these guidelines as much as possible.

If you’re looking for a mobile app development company to develop UI/UX without any of the aforementioned mistakes, look no further. Our team out here in BrainMobi has every individual giving their suggestions on improving the UI/UX of the app. Get in touch with us at sales@brainmobi.com to know more about how our team can help you make the most appealing app you’ve ever seen.

As the proverb goes, “to err is human”. Let us know in the comments below which of the aforementioned errors you commit!

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How To Design a Great User Experience For Your Apps? https://www.brainmobi.com/blog/design-great-user-experience-apps/ https://www.brainmobi.com/blog/design-great-user-experience-apps/#comments Tue, 06 Jun 2017 10:42:31 +0000 http://www.brainmobi.com/blog/?p=513 Mobile App Development has reached its zenith. These days, building mobile applications that attract user’s attention has somewhat become paramount. Being an entrepreneur,… Read More

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Mobile App Development has reached its zenith. These days, building mobile applications that attract user’s attention has somewhat become paramount. Being an entrepreneur, it is impossible to neglect the importance of having an eye-catchy and feature packed mobile app. For most of the people who are not well versed with the current market scenarios, I must say UI is important in the App – But don’t forget the UX. The term User Experience (UX) is an under-rated term which is often misinterpreted in the design community. The user interface however, is not the same thing as the user experience. I often compare the work that I do as an UX Analyst with those who are less aware of designing a great user experience. Getting an intuitive and engaging UI require powerful UX design.

What is User Experience Design?

User experience, also commonly known as the UX or UXD is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. It defines what kind of an experience the end user is having for a product. It involves color, layout, psychology, perception, demographics, and manual feedback mechanism.

According to Willy Lai, UX Design LeaderUser experience is a person’s perceptions and responses that result from the use or anticipated use of a product, system, or service. Businesses can’t afford to ship products that result in bad user experiences. When users have bad experiences with your app, they leave and go to your competitors. So, you’re not only losing users, you’re actually helping your competition. By contrast, good user experience design is a competitive advantage, with both short-term and long-term value. When designing good user experiences, involve users early and often in the product development process, and ensure the product you’re designing is user desirable, business feasible, and technology feasible.

(Willy Lai is an award-winning user experience design leader with over two decades at top tech companies in Silicon Valley including Apple, Samsung, PayPal, Intuit, and eBay. Willy teaches UX design workshops where participants can learn how to design great user experiences. To learn more about his workshops visit willylai.com.)

What Makes a Great User Experience?

Everyone want their mobile apps to be powerful and yet simple, but can you achieve both? The answer is YES, you can achieve both. An application can be powerful if it is full of tremendous features for users to explore. When you give multiple features in one single application. Whereas simplicity can be achieved by selecting the right feature set and presenting the features in the right manner. What I feel is simplicity always dependent on users perception. Let’s take an example of WhatsApp. Some feel that WhatsApp is a very complex chatting application where I think that it’s the easiest platform to chat and interact with friends and family.

Today every successful mobile app have one thing in common, they help users. If a user is spending more time on your app it always doesn’t mean that the UI and UX of your app is good. Maybe they are getting benefitted from your app. But a great product needs a great UX to compete with the ever changing demands of the economy. To create an amazing UX, you must follow certain steps to achieve excellence. A typical UX process is as follows:

  1. Competitive analysis
  2. Figure out trending apps and their USP’s
  3. Finding out potential users and competitors
  4. Developing user personas
  5. Creating user stories
  6. Developing flowcharts and mind maps
  7. Designing wireframes and prototypes
  8. Liasoning with UI designers and developers

While doing UX, the most common problems that users will encounter are being identified. The UX designer then designs the flow of the application. On the hand usability also plays an important role as it decides how a user navigates through the application. This includes every aspect of the application from icons, to text, to interactions.

The goal of UX designer is to make the user’s interaction as simple and efficient as possible. He is always worried about, how the user will feel when interacting with the application. So an UX designer keeps on researching to figure out which category of apps are trending and what are new innovative ideas on those apps. Thus understanding their pain points and providing them with a valuable solution. The approach should always be in line with a vision statement, which is “Creating Next-Gen Mobile Apps”. This is why UX matters. So always design for probable, not the possible.

Suggested UX Design Tools

  1. Pen and paper
  2. Lucid Chart
  3. MindMaple
  4. Balsamiq
  5. InVision or Proto.io

Closing Thoughts

A successful mobile app is one that is powerful, simple and solve user problems. It is always the look and feel of the application, easy to to use app interface, compatibility with mobile platforms, loading time of the app, and lastly it’s consistent performance that allows user to continue to use your app. A top rated app is one that works perfectly irrespective of any mobile device and one that consumes less battery. An app that constantly gets crashed, takes more time to load, not working very smoothly can never become popular among users. Therefore, to make your app successful and get it listed among the list of top 10 mobile apps, it is very important to focus on UI and UX. Although the work of both UI and UX designers is different but they work together to build a great user experience of your apps.

When it comes to developing a mobile app, User Experience (UX) and User Interface (UI) are the two most important things that you cannot afford to ignore. Irrespective of the amount of time you spent on designing, it is of prime importance to understand the behavior of your target audience prior to developing a mobile app. The so-called “bad user experience” can be a result of a “bad user interface”. With the world full of top mobile apps, you need an unique and intuitive app interface to make your app stand out from the crowd.

We at BrainMobi, place a great deal of importance not only on User Experience (UX) but on User Interface (UI) as well. While designing, we always focus on latest patterns, new style guides, responsive design, and 508 compliance for accessibility. We also stick to our OS guidelines to create a better user experience and a brilliant app user interface. So it is necessary to follow a design led mobile app development approach that would aid you in designing great apps for your users. 

Liked our blog? Share your thoughts in the comments section below and get in touch with like-minded people.

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Responsive Design or Adaptive Design – Which is better? https://www.brainmobi.com/blog/responsive-design-adaptive-design-better/ https://www.brainmobi.com/blog/responsive-design-adaptive-design-better/#respond Fri, 24 Mar 2017 07:53:33 +0000 http://www.brainmobi.com/blog/?p=242 Various industries have been conquering their domain market on tip of a mobile app. Every day a new technology gets it existence count… Read More

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Various industries have been conquering their domain market on tip of a mobile app. Every day a new technology gets it existence count in the mobile world to make the user experience better than ever. The number of mobile phone users is forecasted to reach 4.77 billion by the end of 2017. This makes mobile responsiveness implementation for any website development one of the most important features. Before responsive and adaptive design methods came into the picture, worldwide top mobile app developers and designers used to prepare different designs even if there is an inch of difference in the mobile device dimensions.

As the responsive design is huge in demand, various top mobile app development companies started making responsive mobile apps and websites that can run on any platform or device. We at BrainMobi have some of the top mobile app developers specialized in creating native, hybrid and cross-platform mobile apps that can run on multiple platforms and devices.

Designing a Responsive Mobile App or a Responsive Website For your Business

Designing a responsive mobile app or a responsive website is not an easy task. It requires rich experience in designing UX and UI and requires out of the box thinking. Well, there are a number of methods to craft mobile apps which instantly detects visitors’ screen size and orientation, then optimize the layout accordingly. Most commonly used approaches used by top app developers are Responsive Design (Multiple Fluid Grid Layouts) and Adaptive Design (Multiple Fixed Width Layouts).

Responsive design is the household term since the time Google launched their mobile friendly algorithm on 21 April 2015. Thereafter implementing the responsive design with a combination of HTML, CSS, and JavaScript to move, shrink, grow, hide and show elements based on the users’ device has been raging trend in the digital spheres. Whereas adaptive design relies on changing the design pattern to fit the real estate available to it then select the layout most appropriate for the screen.

This article helps you to understand the difference between responsive design and adaptive design. You will also get to know why most of the top mobile app development company prefer responsive design over adaptive approach.

Responsive Design or Adaptive Design – Which is better?

Below are some points that are highlighted by the top mobile app developers which differentiate the two popular design patterns:

Responsive Design Adaptive Design
Have to create a single design for multiple devices and platforms. Have to multiple designs for multiple devices and platforms.
More user-friendly design layouts but slower in terms of load time. Less user-friendly design layouts and faster in terms of load time.
Uses CSS media queries to change display type, width, height etc. Uses static layouts to offer tailor-made solutions based on breakpoints.
Offers seamless user experience as instantly respond to the hosting device dimensions. Automatically adjusts and renders correctly to the size of your screen, regardless of which platform or device you’re viewing it from.
More cohesive and consistent offers functionality where one design fits all devices and sizes. Reassures modern user experience with context-based performance and usability.

These days most of the transactions and sessions are done from mobile only. Having a mobile friendly website will help your site rank higher in the mobile Google searches. More than just exhibiting good layout responsive design also contributes to creating a more cohesive and consistent brand presence across the Internet. Having a single website for several devices and dimensions result to reduced development and maintenance cost. Not only will it benefit you financially in the long run, but it will help you improve your organic conversion rate or sales rate too, which is always the end goal.

According to Google, “users find it easier to get relevant, high-quality search results that are optimized for their devices”. This makes responsive design the “traditional” choice and remains the more popular design approach among top mobile app developers. This is why most of the top responsive mobile app development companies and responsive website design and development companies prefer to develop responsive mobile apps and responsive web design. But adaptive design is also a good option for high budget investment. Google likes websites that load faster, as do users. The choice is yours.

What can BrainMobi do for you?

As we can see that almost every company these days is looking for a change that benefits its internal operations, sales process and departments of management. And we at Brainmobi, have mastered ourselves in turning ideas into reality by creating next-gen mobile apps. We are now one of the leading mobile application development company offering a flexible and cost effective approach to design and develop cutting edge responsive websites and adaptive layouts. Our team of agile developers will help you build your mobile web app and websites from scratch by using the latest tools and industry languages.BrainMobi defines a path for every entrepreneur and startup to turn into a profitable business and achieve maximum ROI rather than having a responsive website or a being a mobile app uploaded on the app store.

If you are interested to know more about responsive and adaptive design reach us today. For a free consultation on redesigning your app and employing the right development practices, Contact Us or drop us a line at – sales@brainmobi.com

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