What is a beacon?

Beacon are small devices that transmit one-way data using Bluetooth Low-Energy (BLE) and is capable of delivering location-based information to any device that has the specific app installed within itself.

How can it help you?

Based on the above point a Beacon app can be customized to send information which is relevant to your reason of being in that particular location. The information shall be displayed in the mobile application screen in the form of any other mobile application and the host of the particular location can choose what where to display, what when to display, when what to display, when where to display, where what to display, when and where to display.

While all permutations make total sense and a computer system can actually perform each one of them. As per the requirement and some creative input this convenience of Beacon Apps can be used in many areas most anticipated of which are Shopping Malls. Ones being put to the concept are college campuses as well.

How can it assist a retail sector?

Big shopping centres and shopping malls are the apt places for getting a Beacon installed. Beacons can help give your customers within your shopping mall a very time and effort saving experience by incorporating features like this:

• Broadcasting consumer friendly notifications
• Location Guidance of any store or spot
• Notifications about product details
• Wishlist feature to make their purchase decision easier
• Universal payment gateway
• Table booking for any restaurants within the place

These are just a few subtle and already adopted practices but conceptualizers are working or other ways a Beacon can actually be utilized. Apart from the convenience features Beacon Apps can be beneficial for a business or brand owner in establishing better connectivity, brand establishment, customer retention and other elements based on how they choose to customize their Beacon.

What other utilities can a beacon app serve?

Besides shopping malls, Beacon apps are being conceptualized for other mass gathering events like conferences or music festivals. For example, Multi-Day Music Festivals of the model like Coachella, Wacken etc have serious logistics and safety considerations. Keeping in mind big data, cloud computing and other features like precise facial recognition, Beacon can simplify the ticketing process and easily solve lodging and accumulation of numbers around 10 to 20 grand. The same can apply to educational conferences which involve a conglomeration of students of various departments who are supposed to find lectures and activities specific to their discipline.On the part of the business owner, Beacon app hosts get to harness data analytics that might help them frame better marketing strategies.

How Risky is the Investment and Execution?

Apart from the usual cost that is required in making a mobile app, the additional Beacon hardware costs roughly around $100. Five such Installations can easily cover an averaged sized Mall. Considering the benefits and convenience it offers, it seems a fairly simple investment any large scale business owner can make.

Here at BrainMobi, we have experienced and skilled professionals in the field of Big Data, Cloud Computing and IoT. All of these are the ingredients of what constitutes to the best beacon application development company. If you have the idea for a mobile application, feel free to write to us at sales@brainmobi.com .

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While Big Data allows retailers to more accurately target marketing profiles of their customers, iBeacon technology has become a household name among top mobile app developers to offer retailers the opportunity to target those customers through highly relevant and personalized offers.

Beacons provide businesses with prolific opportunities to accumulate & process massive amounts of untapped data, such as the number of beacon hits and customer spent time at a specific location within a particular time and date range, busiest hours throughout the day or week, number of people who walk by a location each day, etc. This process enables retailers to accordingly bring changes to products, services, staff allocation in various departments and so on. At BrainMobi, we offer beacon app development services while plastering perfect amalgamation of beacon technology and big data for remarkable user response.

Numbers indicate that Big data and beacon technology together have revolutionized the retail industry with.

Here are some stats to prove the point:

• In August, year-over-year in store traffic dropped 6.6 percent, according to RetailNext.
• “The use of mobile apps when shopping has doubled in the past year → 41% of consumers actively use mobile apps while shopping. 67% of the coveted millennial demographic use mobile apps in the store.” – CFI Group’s Retail Satisfaction Barometer
• A study from Experian found that personalized promotion messages received a 29% higher open rate and 41% higher click rate.
• “App are not just restricted to 18-34 year-olds. Consumers of all ages indicate they have 2-4 shopping apps installed on their phone.  (i.e. mobile isn’t a generational-only trend, and retailers’ digital and marketing efforts should reflect this).” – CFI Group’s Retail Satisfaction Barometer
• Reminders & Personalization with data is changing the way user shops. One study found: “Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.”
• “51% of users indicate they’d be very likely to use mobile apps to speed up the mobile checkout process when they become available (beacons and mobile payment integration is the industry’s holy grail).” – CFI Group’s Retail Satisfaction Barometer
• IBM found that 62% of retailers report analytics and data as a competitive advantage for their company.
• Data released last month by the ad platform in Market shows that consumers who receive beacon notifications are 6.4 times more likely to keep an app on their phone
• “Almost half of participants report they’d favour a store with advanced mobile capabilities: they’d be encouraged to visit the retailer more frequently, buy more per visit, and even pay slightly more. (This is good news for retailers looking for digital upgrades: beacon initiatives and other in-store techs will pay for themselves quickly).” – CFI Group’s Retail Satisfaction Barometer

How beacon and Big data work together?

You must be intrigued to understand how to use both technologies together to plaster your business for such powerful results. Not just one but there are several approaches through which top app developers bring credibility across your beacon based mobile apps. Here is the introduction to features of ‘Beacon and Big data: The new Power Couple’ to devise a data-driven business strategy that is a win for a brand and a win for customers also:

Proximity Detection

Application Notification

URL Broadcast

How big data and beacons can streamline customer experiences?

• Leverage and gauge loyalty programs
• Empower sales associates
• Optimize store layouts, performance and product placements
• Footfall, online visits, visits through apps, heat maps inside a store
• Enable personalized communication
• Merchandising and marketing effectiveness
• Service quality, queue and cart abandonment
• Capacity planning and resource utilization through mobile in-store combination analytics
• Product & store attributes
• Customer segments or demographic data

Thus, beacons allow for a new level of in-store shopping experience. All of the amazing progress that has taken shape over the last decade in web-based behavioral targeting can now be applied to the retail experience!

Our team of top app developers owning prolific work experience has contributed several times in enhancing the scenario of retail industry with comprehensive mobile apps. In the quest for excellent beacon app development services, get in touch with us: sales@brainmobi.com

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