While we have all heard the terms User Experience(UX) and User Interface(UI), we often see them written together like UI/UX. The two terms are most commonly used interchangeably. While it can be used interchangeably to a certain extent, they make up two different parts of the design. UX is a rather analytical and technical domain of the designing process, while UI is more about the graphic design and the overall look of the product. While on the surface, the definition just mentioned holds true, on a deeper inspection, you would see that it is a lot more complex than that. Let’s understand the difference between the two:

In analogous terms:
When the walls are to made, the first thing we do is lay down the bricks. Once the bricks are laid down, we apply plaster to it and then paint it or add wallpapers. The bricks form the skeletal structure of the wall while the paint and wallpapers define how the wall would look like. Now if we look at it with the context of UI and UX, the bricks make up the UX. They define how the walls would be like. The paint and the wallpapers, on the other hand, make up the UI. They define how the walls would look like.

In technical terms:
UX enhances customer satisfaction and loyalty by enhancing usability and ease of use that the user would face while interacting with the product. UI, on the other hand, takes care of what the product looks and feels like. On a first glance, it is the UI that attracts users to the products. But it is the UX that decides how useful the UI would be. It is the role of the UX designers to design user flows and wireframes which are then prototyped and tested. Once the tests are passed, it is the role of the UI designers to make them appealing. While the UI focuses on connecting with the users on an emotional level, the UX focuses on helping the users to accomplish various tasks within the product.

Broadly, the role of UI/UX designers includes:

For UI designers-

• Form (including buttons, graphic design, etc)
• Content (including text, reports, documents, etc)
• Behavior (including responses to clicks, drags, typing, etc)

For UX designers-

• Utility (they have to make sure that the product solves users’ problems, and gives useful content)
• Usability (they have to ensure the convenience, clarity and logical soundness of the product)
• Accessibility (they have to make sure that the product is convenient for use by different categories of the users)
• Desirability (they have to make sure that the product looks attractive and solves problems; this is the part where audience retention comes in)

While UI and UX are closely linked, as we have already seen, they both have major differences. Even with these differences, the roles are interchangeable since the ultimate goal is to retain the audience by giving them an experience that they would want to come back for. And that is difficult to do in isolation. Hence they are both really important.

BrainMobi has a team of expert UI/UX developers. We are a top mobile app development company and our team of UI/UX developers plays an important role in making us who we are. Connect with us at sales@brainmobi.com to know how our UI/UX developers can help make your product the best version of itself.

Is the difference clearer now? Let us know in the comments below!

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As the responsive design is huge in demand, various top mobile app development companies started making responsive mobile apps and websites that can run on any platform or device. We at BrainMobi have some of the top mobile app developers specialized in creating native, hybrid and cross-platform mobile apps that can run on multiple platforms and devices.

Designing a Responsive Mobile App or a Responsive Website For your Business

Designing a responsive mobile app or a responsive website is not an easy task. It requires rich experience in designing UX and UI and requires out of the box thinking. Well, there are a number of methods to craft mobile apps which instantly detects visitors’ screen size and orientation, then optimize the layout accordingly. Most commonly used approaches used by top app developers are Responsive Design (Multiple Fluid Grid Layouts) and Adaptive Design (Multiple Fixed Width Layouts).

Responsive design is the household term since the time Google launched their mobile friendly algorithm on 21 April 2015. Thereafter implementing the responsive design with a combination of HTML, CSS, and JavaScript to move, shrink, grow, hide and show elements based on the users’ device has been raging trend in the digital spheres. Whereas adaptive design relies on changing the design pattern to fit the real estate available to it then select the layout most appropriate for the screen.

This article helps you to understand the difference between responsive design and adaptive design. You will also get to know why most of the top mobile app development company prefer responsive design over adaptive approach.

Responsive Design or Adaptive Design – Which is better?

Below are some points that are highlighted by the top mobile app developers which differentiate the two popular design patterns:

These days most of the transactions and sessions are done from mobile only. Having a mobile friendly website will help your site rank higher in the mobile Google searches. More than just exhibiting good layout responsive design also contributes to creating a more cohesive and consistent brand presence across the Internet. Having a single website for several devices and dimensions result to reduced development and maintenance cost. Not only will it benefit you financially in the long run, but it will help you improve your organic conversion rate or sales rate too, which is always the end goal.

According to Google, “users find it easier to get relevant, high-quality search results that are optimized for their devices”. This makes responsive design the “traditional” choice and remains the more popular design approach among top mobile app developers. This is why most of the top responsive mobile app development companies and responsive website design and development companies prefer to develop responsive mobile apps and responsive web design. But adaptive design is also a good option for high budget investment. Google likes websites that load faster, as do users. The choice is yours.

What can BrainMobi do for you?

As we can see that almost every company these days is looking for a change that benefits its internal operations, sales process and departments of management. And we at Brainmobi, have mastered ourselves in turning ideas into reality by creating next-gen mobile apps. We are now one of the leading mobile application development company offering a flexible and cost effective approach to design and develop cutting edge responsive websites and adaptive layouts. Our team of agile developers will help you build your mobile web app and websites from scratch by using the latest tools and industry languages.BrainMobi defines a path for every entrepreneur and startup to turn into a profitable business and achieve maximum ROI rather than having a responsive website or a being a mobile app uploaded on the app store.

If you are interested to know more about responsive and adaptive design reach us today. For a free consultation on redesigning your app and employing the right development practices, Contact Us or drop us a line at – sales@brainmobi.com

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