A survey conducted by new TIME Mobility Poll, 84% millennials said it would be hard to go a single day without getting device intervention across daily activities for convenience sake. And an impressionable percentage has some serious addiction to access their device at regular intervals. One out of four people access their devices every thirty minutes, while this number goes to one out of five people that check their phones every ten minutes.

Deputy Managing Editor Nancy Gibbs of Time Magazine wrote in an article releasing the poll’s findings, “It’s hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with our phones,”

Now with payment wallets and digital money, it would not be a wonder when soon mobile/mobile apps will replace wallets that is only as close as our devices that we don’t leave home without. According to current scenarios, top mobile app developers are seeking business solutions that offer millennials to completely rely on their devices for A to Z transactions.

Stats also remarks that Mobile devices also have physical and mental effects on us due to such excessive usage.

“Thumbs are stronger, attention shorter, temptation everywhere: We can always be, mentally, digitally, someplace other than where we are.”

Not just during the daytime or peak working hours, 75 percent of 25-to-29-year-olds are marked to access their mobile phones when get a chance during bedtime.

Also, Americans in great percentage rely on mobile phones to access X-rated content and it turns out we’re a relatively prudish nation.

The usage of mobile phones is not only retained to the wealthy section of society. The fascination for advanced services offered by mobile phones has also influenced digital crazy millennials.

It has also been noted that in many counties people in much greater percentage have access to mobile phones than to a toilet or running water.

Although the extension of mobility has reached all the possible realms human existence and has become universal all around the globe, the rate of acceptance around the world differs from place to place, with Americans seem less interested in the concept of being religiously connected to mobile devices.

While more than 9 out of 10 Indians consider mobile phones as their strength & “mostly a good thing,” whereas people in other parts of the world do not feel the same way and still rate other popular mediums as a better option.

It’s official – Phones are our all-time companion.

To become a part of the Mobile revolution, take a step ahead and discuss your idea with top mobile app developers renowned worldwide for delivering top-notch mobile apps in almost every category.

Know more about the team, visit here.

Drop a line at sales@brainmobi.com

The post Can we Spent a Day without Mobile Apps? appeared first on Mobile App Development | BrainMobi Blogs and News.

Know Your Customer
You probably would have heard this phrase like a bazillion times and you might even be tired of hearing it again and again but trust me, you can’t have an audience of value if you don’t know who your audience is and what they want. Thus the primary rule for learning and mastering the art of mobile app marketing is to know your customers. Know what they like, know what they dislike, know what keeps them glued to the app, know what keeps them away from the app, know what would entertain them, know what wouldn’t, know what is the best time for you to run your campaign, know for how long their attention would last. Know everything, about your customers, that pertains to your campaign. Most important find patterns in their behavior. It is these patterns that help you save a lot of time and effort while running your campaign.

Fix an Objective
A campaign without a fixed direction has no chance of being successful. If both of your legs didn’t move in the same direction and moved haphazardly in different directions instead, you would reach nowhere, and you would probably end up hurting yourself while wasting your energy. Likewise, if you don’t fix an objective, your campaign is going to cost you a lot of time, money and energy, all of which would simply go to waste. To avoid this, have a clear and concise goal about what you want to achieve with your campaign. Know exactly what it is that you want your campaign to do. And keep pursuing that goal until you achieve it.

Be the Best
By “be the best”, I mean that your app needs to be the best, you already are the best! The experience that the customers get from your app is what decides whether your app is going to be a success or not. It is critical for you to ensure that the quality of the services provided in your app, as well as the quality of your app itself is never sacrificed, and that your app is as good as it gets. This will not only ensure that you get more customers, but also that you’ll retain most of your customers even when you start monetizing your app in the future.

Keep Updating
One of the most important piece of advice that every good mobile app marketer would give you is that keep changing your strategies. Start with something, gain insights, change your plans according to the insight, start with the new plan and keep repeating till success is achieved. Humans are very unpredictable, so something that worked for someone just might not work for you. If a group of people responds positively to something, there would definitely be another group which would respond negatively. Sadly, you never know which group is which in the beginning. Hence it is important to reflect on the results of the campaigns.

BrainMobi is one of the best mobile app development companies. With a proven track record and an ace team of mobility experts, we have proved why we are one of the best companies out there. Contact us at sales@brainmobi.com to get your app built by us.

While this looks like the end, it isn’t. I believe in updating, and hence you would see another update really soon! Let me know what the art of mobile app marketing means to you in the comments below.

The post Learn the Art of Mobile App Marketing appeared first on Mobile App Development | BrainMobi Blogs and News.

Hardware Testing: In this type of testing, we test the hardware including internal hardware, internal processor, resolution etc. This is commonly referred to as “Mobile Testing”.

Software Testing: In this type of testing, we test the functionality of the applications on mobile devices. It is commonly referred to as “Mobile Application Testing” or simply “Mobile App Testing”.

The type of mobile testing that we are interested in, for the sake of this blog, is the second one, mobile app testing. These are highly important since many of the negative reviews on app marketplaces are based on problems such as overuse of battery, network failures, and crashes. When done the right way, mobile app testing can significantly reduce the number of bugs in the app in the beta stage itself.

8 Different Types of Mobile Application Testing:

1. Functional Testing
2. Performance Testing
3. Memory Leakage Testing
4. Interrupt Testing
5. Usability Testing
6. Installation Testing
7. Operational Testing
8. Security Testing

Let’s learn more about each of the aforementioned types of mobile app testing services.

1. Functional Testing:

Functional testing focuses on the functional behavior that the application exhibits. It is done to ensure that the application is working according to the requirements. The user interface and the call flows of the app are put to test in this type of testing. Functional testing is mostly automated and not manual since if it is done manually, it gets time-consuming as well as complex and exhaustive. However, some functionalities must be tested manually. The results of both the tests are combined to get a better result.

2. Performance Testing:

Performance testing, as the name suggests, is carried out to test the performance and actions of the app. The app is tested on various situations such as testing performance on low battery due to heavy battery usage, poor bandwidth, network out of coverage area, changing connection mode, etc. Activities on client and server end, both affect the performance of the mobile app, hence performance testing is done on both the ends of the spectrum.

3. Memory Leakage Testing:

Memory leakage testing is done to ensure that there is no loss of data in the mobile apps. It is one of those issues that directly affect the performance of mobile devices. Transferring files may take a lot more time than it usually does, and the app may even switch off automatically due to a shortage of memory. There are various tools that are used for memory leakage testing.

4. Interrupt Testing:

Interrupt testing is the process of testing mobile apps to ensure that the functions are not interrupted while using the applications. The interruptions could be anything from incoming calls to network outage and low memory warnings. This test is vital to know how the app would perform in all of those situations. Apps must be able to go into a suspended state to hold these interruptions. Upon being freed of the interruptions, the apps must restart on their own.

5. Usability Testing:

Usability testing is the process of testing mobile apps in terms of flexibility, usability, and friendliness. It ensures that the app is easy to use and that it offers a suitable user experience to customers. This type of testing helps in improving the audience retention of the app and is hence very important.

6. Installation Testing:

Installation testing is the process of testing the installation, uninstallation, and updations of the app. This is done to ensure that these processes are carried out in the app without any interruption so that the user can install, uninstall, and update the app smoothly and flexibly.

7. Operational Testing:

All mobile operating systems provide inbuilt backup and recovery functions which help in saving or recovering all files or applications that were lost due to some reason. Operational Testing ensures that this process of backup and recovery works properly and responds as per the requirements of the customers.

8. Security Testing:

Security Testing is the process of testing the network security and the application data to check that they are responding as per the requirement/guideline or not. Security is an important issue in every app and hence this type of testing is one of the most important types of testing.

BrainMobi has a team of top mobile app testers performing all of the aforementioned types of testing. We are one of the best mobile app development companies and we feel that it is very important to perform thorough tests to ensure that the app is bug-free. Connect with us at sales@brainmobi.com to fulfill your expectations with your dream app.

This is the first post of a series of posts which would give you some useful insight about mobile app testing services. So stay tuned for the rest of them, and let us know in the comments below if you found this useful!

The post A Complete Guide To Mobile App Testing Services: Basics appeared first on Mobile App Development | BrainMobi Blogs and News.