Beacon App Development Company | Mobile App Development | BrainMobi Blogs and News https://www.brainmobi.com/blog Wed, 16 Oct 2019 07:59:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 Beacons And Their Role In Mobile App Development Company https://www.brainmobi.com/blog/beacons-role-in-mobile-app-development-company/ https://www.brainmobi.com/blog/beacons-role-in-mobile-app-development-company/#comments Tue, 25 Dec 2018 14:41:05 +0000 http://www.brainmobi.com/blog/?p=78 Mostly everyone has heard of beacons or beacon apps, but do we really know how capable this technology is? Most of what we know likely… Read More

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Mostly everyone has heard of beacons or beacon apps, but do we really know how capable this technology is? Most of what we know likely comes from advertisements trying to sell us their products and services. The beacon market is increasing exponentially and there is no doubt in saying that it has gained huge momentum in a very less period of time. In order to understand the beacon app industry, let’s dive in to first understand beacons and their role in a mobile app development company.

Bluetooth Low Energy (BLE) devices, also known as “proximity beacons”, transmit relevant targeted messages to nearby mobile devices which are in a specified range. Beacon helps in tracking the mobile devices when it comes in its range. In order to understand the endless possibilities with these devices, we first have to understand how it works. These little devices which we call beacons can stick to a wall and can be positioned inside hypermarkets, airports, metro stations, and subways to notify the user via a mobile app. They act as one-way transmitters and uses radio waves to send out an alert of its presence. Estimote, Kontakt, shopBeacon are some of the most commonly accessible beacons available in the market.

Mobile devices are turning into an indispensable part of today’s urban and semi-urban lifestyles across the world. As more individuals acquire devices for everyday use, the market for beacon apps would grow in tandem. The increase in population, higher income, and huge awareness towards new and upcoming apps are pushing the market to develop beacon apps. Beacon technology is now being leveraged across an array of industries, from retail outlets to hotels to airports to events in order to provide the perfect blend of digital and physical experiences directly to the customers.

What Apple says about its iBeacon?

It’s been almost two years since Apple launched iBeacon, its own beacon format, and kicked off the contextual computing revolution. Apple explains this technology to the consumers as the enabling technology for Apple devices to alert apps or websites (which the user has opted into) when someone approaches or leaves a location. In other words, retail or other stores that have beacons placed can push promotional offers to customers as they come in its range.

To compete the increasing demand for beacon apps, Google also entered the market with its own open source beacon platform called Eddystone. While iBeacon is officially supported by iOS devices only, Eddystone has official support for both iOS and Android. Google believes we are moving towards an app-less future. If that’s true, then Eddystone is no doubt the beacon format of the future.

According to Business Wire, the global iBeacon market is set to grow at a CAGR of 200.3% over the period 2014-2019. Riding on this growing trend, leading brands and businesses are leveraging the new technology to not only provide valuable and immersive experiences to customers but also to capture useful and important analytics like frequency of visits, dwell time, loyalty metrics, customer path etc.

Top Industries Using Beacon Technology

What’s there for developers?

Beacon technology has a lot more to discover for mobile and web apps. Several recent developments have sparked the latest boom. Organizations like Google’s parent Alphabet Inc. making it feasible for individuals to utilize beacon technology. When there were no beacons, QR codes were used to pass information, but it was inconvenient: pulling out the phone, opening a QR code scanning app, focusing the camera on the code. When a phone discovers the beacon and picks up the identifier, it triggers an app and the action assigned with that beacon. Using beacon technology app creators can send push notifications to users or to constrain them to use location services.

Recently Google launched Nearby Notifications, Android feature which enables contextual discovery. Developers can now integrate an app or website with a BLE beacon or BLE- capable smart device. Android users near that device or beacon will receive a notification that leads to either an app install, a mobile website, or directly to the user’s app if it’s already installed. This functionality is built into Google Play Services, so you don’t need to change your app to start using it.

Some Popular Beacon Apps

How can BrainMobi help you in developing beacon apps?

BrainMobi offers reliable, scalable and cost-effective app development services. We at BrainMobi help businesses reach their potential in today’s fast-changing mobile world. To meet our clients business goals, we are making new technologies available to our clients to help them work smarter and deliver better customer experiences. We’ve developed our team in a variety of industry verticals to fulfill your needs and develop apps be it IOT, Wearable or Beacon to create groundbreaking experiences.

Have an idea of a next big mobile application? Let us bring it to life! Share it with us to know how much does it cost to convert your app idea into reality. Whether it is a marketplace app or enterprise app, we have expertise and experience in building high-quality iOS and Android apps at a competitive price.

Give us a shout: sales@brainmobi.com

Liked our blog? Share your thoughts in the comments section below and get in touch with like-minded people.

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BLE and Beacons: The Future of Location-Based Tech for Mobile Apps https://www.brainmobi.com/blog/978-2/ Sat, 12 Aug 2017 22:33:03 +0000 http://www.brainmobi.com/blog/?p=978 Location based services are now the norm. Bluetooth Low Energy a.k.a BLE is a wireless communication network, which was launched by Nokia in… Read More

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Location based services are now the norm. Bluetooth Low Energy a.k.a BLE is a wireless communication network, which was launched by Nokia in 2006 and bought by BSIG (Bluetooth Special Interest Group) in 2010. Beacon is small sticker-sized devices that employ BLE technology to pinpoint the user location across stores or museum like places and further deliver a message to their mobile devices.

For instance, if placed in at an entryway a Beacon could be set to welcome your guests via phone apps. Altogether, BLE and Beacon technology have opened doors for a new method of interaction between people, places and computers.

Brands like Apple (iBeacon), Google (Eddystone), Kontakt, BlueSense, Gelo, Estimote and much more offer a new era of user experience through BLE and Beacon technology. With more modifications underway, Beacon technology offers opportunities to personalize and extend learning to new settings and to fully merge the division between the digital and physical worlds in which we live.

In the world of healthcare, beacons are a high-quality solution, which can help address demands for more personalized care, services and increased patient satisfaction. Large facilities can benefit immediately by using beacons to guide patients, relatives and guests through the building. Plus, if a waiting room begins to overflow, location-based messages can be sent out to inform patients about cafeteria options (Free coffee, anyone? Yes, please!) or even a promotional wellness classes to enjoy during the wait. The potential is enormous both for top beacon app development companies and different business class.

The first thing to note when considering how to benefit from beacons is what your unique end-users may want or need. Below are some examples that represent how beacon technology has been catching up with the world while offering immersive user experience.

Success Stories

Outside the retail sector, beacons technology has gained popularity among for real time customer interaction with businesses.

In the Netherlands, public transit operator Syntus used beacons to offer local discounts and points to travellers during off-peak times, reducing congestion and pressure. Other use cases could include real-time travel updates or contextual advertising, Marketing Land reported.

Stadiums are another example where beacon marketing technology could shine. Unacast’s Proxbook Report says that 93 percent of Major League Baseball stadiums use them currently, as noted in Marketing Land.

Users with the MLB.com app can opt in to be tracked by beacons at ballparks. When fans pass a beacon, they can receive coupons, team info or video highlights, the American Marketing Association reports.

Beacons are also proving their value at events and conferences. For instance, use of 1,000 beacons in and around hundreds of venues to help attendees stay connected at SXSW 2015, Skift Reports. The system worked because attendees would have downloaded the SXSW official app—making it seamless for them to receive the beacon notifications.

Uses of Beacon

Beacons are now being used across several niche and domains to promote the use of digital coupons and real time notification. Beacon marketing is a logical follow-up to traditional mobile marketing strategies employed by tech-savvy retailers.Promotions are one of the prominent sectors where beacons are considered for use in full swing. In order to distribute promotional content through beacons, business owners develop dedicated shopping apps or partner with a top app development company. Once a user who’s got the app installed on his smartphone happens to be within the range of the beacon signal. As soon as he enters the signal range he receives a notification (latest offerings, discounts, promo codes, etc.

  • Promotions are one of the prominent sectors where beacons are considered for use in full swing. In order to distribute promotional content through beacons, business owners develop dedicated shopping apps or partner with a top app development company. Once a user who’s got the app installed on his smartphone happens to be within the range of the beacon signal. As soon as he enters the signal range he receives a notification (latest offerings, discounts, promo codes, etc.
  • Customers who click on Beacon notifications and walk into a store receive more notifications including personal shopping tips based on their previous buying activities and in-store product/navigation data.
  • Beacons track customers in the store, thus providing analytics similar to that of an e-commerce website. Marketers, in their turn, can leverage the data for crafting ads and promo content the way they do retarget.

But still, there is a lag in rising of the BLE technology. The reason behind much less user interaction with the BLE technology is the lack of awareness among entrepreneurs and business owners. Even If beacons are installed somewhere, we miss to notice them out of ignorance. Even as smartphone usage climbs upward, beacons are staying under the radar.

Looking Ahead

Beacons are now experiencing an increase in usage across many sectors. However, obstacles to their usage suggest that adoption will be slow. Like any other new technology, beacons require downloading an app before they can work. Still, in certain scenarios, beacon marketing technology is setting new trends across markets and raise the bar for user experience.

Beacons are definitely going to become an uprising star in location tracking. Although it might take time, more brands will surely be seen partnering up and using Beacons or other low-cost sensors to compliment location based services.

Bring us along to discuss your idea and empower it with an up roaring formula for success with BLE and beacon technology.

Share your idea in the comment section below and grab a chance for free consultation with our Beacon App Developers, write to sales@brainmobi.com

 

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