iPhone App Development Company | Mobile App Development | BrainMobi Blogs and News https://www.brainmobi.com/blog Thu, 21 Feb 2019 05:49:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 Top 5 Programming Languages for Mobile App Development https://www.brainmobi.com/blog/top-5-programming-languages-mobile-app-development/ https://www.brainmobi.com/blog/top-5-programming-languages-mobile-app-development/#respond Wed, 23 Aug 2017 22:20:41 +0000 http://www.brainmobi.com/blog/?p=1104 In the last five years, the number of mobile app development companies and languages used to develop mobile apps have increased in in leaps… Read More

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In the last five years, the number of mobile app development companies and languages used to develop mobile apps have increased in in leaps and bounds, changing the way businesses function worldwide. Enterprises and Entrepreneurs are aligning mobile solutions to raise productivity and break the monotony of regular customer service with a high-end mobile solution available across various platforms. This poses a great challenge for business owners to bring the idea alive on all device to cover a maximum number of users. Now, the question arises how to get this done when there are multiple numbers of devices and even greater number of technologies to choose from. Thankfully, mobile app developers worldwide keep introducing new technologies and languages to cope up with the situation and make it easier to handle. The guide below will help you choose the right mobile app development coding language. By the end of this guide, you will have one thing absolutely clear in your mind – what language you will use for your app development project:

Swift

Many believe that the language will be one of the most used languages and has all the potential to reshape the future.

Released in June 2014 by Apple, Swift has gained immense popularity across all the possible realms of the iOS mobile app and Web development. With latest framework and libraries, the tool becomes the primary choice for developers which allows to code with Objective C. The language forays into the apple ecosystem with efficient APIs, Cocoa and Cocoa Touch. Apple has been ingraining all the possibilities to reduce all the scope for vulnerabilities associated with Objective C. There are so many other attractions when the language is used for coding cutting-edge mobile apps.

According to TNW, Swift is one of the fastest-growing languages. Google is also considering to include Swift as their official language for coding Android apps and if the prediction is true, the demand for Swift developers will skyrocket than any other popular language.

Meanwhile. the language is used to code iOS and Apple web for all the available platforms but since it’s open source and available for use. It will be beneficial for those who pick up the language early in time.

JavaScript + HTML

JavaScript is one of the third most popular languages used world wide to create application up above client could imagine. When used in combination with HTML, the amalgamation becomes more powerful and has greater benefits for mobile apps.Both are religiously used by developers to create different types of application including games.

HTML is one of the most prominent languages when it comes to web development. With simpler ways to insert complex data types, HTML is a preferred choice of top web developers. Whereas JavaScript is popular to be used on multiple platforms.

PHP

HyperText Preprocessor (PHP) is an open source server side scripting language developed by Zend technologies in 1995. Initially, the language was used for building websites but now it’s used for general purpose programming.

server side scripting, command line scripting and for coding applications. Using PHP, the app can be used to write complete Android, iOS, and windows apps.  According to many statistics like Jobs Tractor, PHP is the most popular programming language. The percentage of developers located worldwide that use PHP language is 78.6%.  It ensures that the language can easily be considered for building your next app.

C#

C# is known as C Sharp. It is a multi-paradigm programming language, which is object and component oriented. It’s a general-purpose programming language developed by Microsoft. Appeared first in 2000, C# is developed and introduced by Microsoft as Swift was introduced by Apple and both share a common characteristic to rule the world of mobile app development in coming years. Developer Economics Survey states, 38% mobile developers use C# for part of their work while 16% use C# as the main language.

BuildFireJS

BuildFire.JS leverages the BuildFire SDK and Javascript to allow developers to rapidly build mobile apps with the power of the BuildFire SDK & BuildFire backend along with JavaScript seems to be a great combination by top mobile app developers worldwide to develop apps. BuildFire.JS was built to have a flexible architecture to give developers the option to utilize any client-side Javascript framework they like including: jQuery, Angular, React, Underscore and many more.

With BuildFire already having plugins that cover 70% or more of the common business use cases, developers only need to build specific functionality that’s unique to the client, rather than build the whole thing from scratch. This helps a development team to prepare mobile apps in less time and labour.

At BrainMobi, our professional developers are experienced to perfectly match the compatibility of a language with the theme of the mobile app.

Which language out of these is your favourite? Mention in the comment section below.

 

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Top Five Deadly Myths of Mobile App Development https://www.brainmobi.com/blog/top-five-deadly-myths-mobile-app-development/ https://www.brainmobi.com/blog/top-five-deadly-myths-mobile-app-development/#respond Fri, 18 Aug 2017 02:35:13 +0000 http://www.brainmobi.com/blog/?p=1065 Gone are the days when people used to worry every now and then for routine tasks. Be it personal or professional, mobile apps… Read More

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Gone are the days when people used to worry every now and then for routine tasks. Be it personal or professional, mobile apps are everywhere to help millennials every minute & everywhere. Taking the advantage of that fire across mobile users, budding entrepreneurs and business owners are releasing mobile apps to make users become cohesive with the brand. Apparently, Mobile apps have become the epic phenomenon that has influenced almost every horizon in the present and coming time. But with evolving technologies and different standards of user experience, there are a lot of misconceptions around mobile app development which sometimes cost business owners in full swing with huge loss. Here are the top five myths of mobile app development:

Who says a small business doesn’t need an app?

Are you a business owner of a small scale of production? Ever wondered how you could multiply your business growth with a mobile app? Get your facts checked if you not in agreement with the ever popular mobile revolution. If your business is yet to go mobile, it’s missing out to create a rapidly growing marketing platform. These days many small businesses are undecided whether to develop their own mobile apps or not. To stay ahead of the competition, a mobile app is your weapon to win over the customer and maintain a business relationship to some extent. It will help them reach their marketing goals faster and with greater success.

Focusing on new installs alone will grow your business

There are cases whereby we come across apps that are downloaded only once and are completely forgotten. Bad user experience could be an evil factor to bring down market reputation. Most of the time people tend to forget what are the applications that they have downloaded. It’s mandatory to remind users of your app with regular updates and notifications. At BrainMobi, we emphasise equally on quality and quantity. Here, quantity refers to the number of downloads and quality refers to the flawless user experience which would lead to higher conversion rate and better ROI.

Settling down for one platform is sufficient

There are various devices and platforms available in the market. The misconception to rely on one single platform will lead to missing out on a huge user base across other available platforms. It’s good when you choose a single platform for screening the idea and observe user feedback, but solely relying on a single platform is a blunder. Consider every popular device and platform to avoid disappointment and any scope of discontinuity in service for your valuable users.

Open-source libs minimize hard work

Just look beyond the mentioned top-10 Tools and Personalization apps – you’ll find tens of thousands of app analogues.

The functional core of such apps is usually based upon one of the popular open-source libs, and their development, obviously, didn’t take much time or effort. It’s a fact that top mobile app developers across the globe rely on such analogues but excellence in work come across with machine and platform perfect coding.

However, who would install a poorly-performing, ugly-designed app analogue, instead of a stylish highly-reliable app by a trustworthy developer, displayed on top of search results?

I wouldn’t, would you?

Idea is everything

With countless apps already published, chances are your idea is not entirely unique. Even if you do have a new angle and have a novel idea, it only has the potential to do whatever you plan on making it do. The idea is nothing without the execution.

A lot of budding entrepreneurs across the globe believe that ideas are the key to success. It’s a hard truth to bear, but ideas are worthless on their own. What matters is how wonderfully you enhance every minute aspect of mobility into it. The fate of a mobile app also depends on three major factors, which are :

  • The right timing
  • The right market
  • The right place

In other words, successful apps are products that fit their markets and gain user attention at right time.

But product/market fit is about discovery, not the certainty. It’s like playing roulette. For example, if Twitter continued building features to support their early audience—status-updaters—they would have missed out on much larger markets.

A well-executed and a well-marketed app have a much greater chance of success.

Above points are only the trailer to a much bigger picture and a long list of misconceptions which further leads to disappointment and mobile phenomenon. Make sure you are not the one blaming the mobile era when you are prone to one such misconception. Discuss your idea with the top mobile app developer and work with the right team of mobile professionals.

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What Is Agile Development for Mobile Apps https://www.brainmobi.com/blog/agile-development-mobile-apps/ https://www.brainmobi.com/blog/agile-development-mobile-apps/#respond Thu, 17 Aug 2017 02:07:01 +0000 http://www.brainmobi.com/blog/?p=1083 At BrainMobi, our development practices are most often based on the Agile approach of software development. On basis of specific requirements of the… Read More

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At BrainMobi, our development practices are most often based on the Agile approach of software development. On basis of specific requirements of the mobile app, the agile mobile app development mainly focuses on customer involvement, flexible planning, constant evaluation and — of course — risk management. As a result, Agile based mobile app development projects get completed before the scheduled time. Our team of top mobile app developers strongly follow the agile methodology with regular client communication to ensure the final product is closest to expected product.

Characteristics of Mobile Application Development

In contrast traditional desktop applications, mobile apps demand service every month to provide an immersive user experience to valuable customers. Here is a list of challenges posed for top mobile app development companies while using Agile approach:

  • Short life cycles
  • Short development cycles
  • Limited hardware
  • Frequently changing user demands
  • Must be easily updateable
  • Must download quickly

All of these characteristics collectively bring more tension for top mobile app developers to carefully choose an approach which can reduce wastage of labour & time while bringing a sign a relief for both clients and development agencies. But how it would be made possible to build high-quality mobile apps across such mayhem around development approaches? The answer is Agile development.

What is Agile?

Agile application development is the approach of developing a product where the whole process is divided into a series of development cycles. In fact, when using Agile for mobile app development, the entire array of tasks is divided into multiple sub-tasks, each of which is a separate mini-project for the development team.

Assignments are distributed to the concerned team of experts as well as teams are also divided to follow the agile methodology. Each assignment is a piece of job and treated as a unit of an independent project. Under the influence of the agile approach, companies successfully reduce the scope of development risks, including errors to a great extent.

Agile applications development also accounts for regular communication within and between groups; constant interaction, both in project development environment and between customer and contractor. This means that if a customer or project leader suddenly raises new demands to the product, it bears virtually no effect on the time spent and app marketing. Changes that are commanded, as a result, are further assigned to one of the teams which do not slow down the project as a whole.

Why use Agile?

When choosing a development approach, it is equally important to understand the advantages. With the Agile methodology, below are the following qualities :

  • Constant supply of valuable client software;
  • Ability to make changes to the project and to put forward new demands to it at any stage of development (even before the release);
  • Constant close contact between the customer and developers at all stages of the project;
  • Regular delivery of the project’s software elements;
  • Comfortable working conditions for both developers and the customer;
  • Priority information exchange method is a personal conversation, which gives opportunities for all participants of the project;
  • The main indicator of Agile implementation success is the high-quality working application;
  • Developers, customers and sponsors have the opportunity to control and maintain a constant pace of work;
  • Constant contact and control gives possibilities for permanent improvement of the product at the design stage;
  • Usage of self-organizing teams to minimize the extra work;
  • Self-organizing teams performing particular tasks, often give better results than a large team dedicated to everything at once;
  • The presence of individual units that perform individual tasks is a guarantee of rapid adaptation to any new conditions to the project.

Developed and formulated in 2001, Agile Approach has been in use for 15 years to the day, during which it proved to be functional, effective and relevant. The method was used in the development of many projects, including most successful and well-known. Today, the Agile method is the basis of productivity in many prosperous IT companies.

How we follow Agile?

When we begin a mobile app development project at BrainMobi, we break down functional requirements into user stories, which then become the foundation of our app development schedule. We usually work within the framework of two-week sprint sets and iterate continuously until we reach substantial milestones on the mobile app. Sometimes this includes an incredibly large number of business requirements. We’ve worked on projects with as many as 3,500 requirements. Agile development makes it possible to break down all these requirements into smaller, manageable chunks.

Don’t forget to share your experience while using Agile Paradigm across your project in the comment section below.

Request a quote for your next Agile based mobile app development project: sales@brainmobi.com

 

 

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How to Port a Mobile App from iOS to Android https://www.brainmobi.com/blog/port-mobile-app-ios-android/ https://www.brainmobi.com/blog/port-mobile-app-ios-android/#respond Wed, 16 Aug 2017 00:06:06 +0000 http://www.brainmobi.com/blog/?p=992 If you are reading this article, chances are that you want to explore the market other than one platform which your app has… Read More

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If you are reading this article, chances are that you want to explore the market other than one platform which your app has already graced. With different user base potential, both iOS and Android platform have their share of fame and popularity to offer to an app. But due to budget constraint, many times entrepreneurs or business owners choose to launch the idea over a single platform to better understand user behaviour. After iterations of changes, the second platform comes into the picture. No wonder, the market pressure and ever evolving user demand have forced you to propel the development from one platform to another.

Before That we Will See, Why There is Actually a Need to Port iOS App to Android?

If we see the previous year statistics, we will find that there is a significant increase in the number of android users. More and more people are showing interest in Android devices, which resulted in huge investment in Android version of iOS apps. The owners of iOS apps are discovering that they are missing out on a large market, and it is must to port iOS app to android. It is better to focus more on freemium strategies and in-app purchases rather than making it a free app.

Android market is open to all and there is no restriction on what your app can do. This might affect how you want your android app to be designed. The app updates are almost instantaneous, which means there will be only a few users who are not satisfied with your app.

Port_iOStoAndroid

Things to Consider When Porting iOS to Android

You need significant adaption when porting iOS app to android. We recommend you not to use design tools that are intended for iOS. Most of the common app design tools provide iOS templates and you may think that they fit the android platform as well. However, one should know that porting iOS app to android will lead to conflicts between the ported app interface and design of the android device. There are many contradicting features between iOS and Android, such as – buttons, lists, tabs, date/time, widgets, navigation etc.

The next thing to consider is fragmentation that is derived from different screen resolutions. You should consider app’s data and graphics to be displayed both on small and large screens, considering vertical as well as horizontal layouts. Though you can ignore some of the older versions, you should consider 10% of screen resolution. Some of the popular versions of android system are – Ice-cream sandwich and android 2.X, KitKat, Jelly Bean, Lollipop and Marshmallow.

Android Design

Now, once you have decided to port an iOS app to android, you should consider thinking android design. The problem is that there are many iOS tools that have iOS templates and designers use them to design android apps. However, the designs conflict with the feel and look of the app. It will take a lot of effort and time to implement. Moreover, there are problem areas such as round buttons, tabs at the bottom, lists with right pointing arrows and so on.

To avoid these problems, the first thing you need to do is avoid using iOS design tools. Just use drawing tools such as Photoshop, Visio, Balamiq next etc. If you want to get a quick overview of android UI, you can check the official website of Android. Google also has created a page describing how to design for pure android app. 

Should you Adapt New UI?

With the changing algorithm of Google, it changes the way apps can be architected internally for smartphone and tablet layouts. Google provided compatibility library that allow the latest UI elements to run on new and old android devices without changing the look and feel of the app. When re-designing the app for android, you should focus on how the data and graphics will be displayed on screens of different sizes.

Google strongly recommends following the UI language known as “Material Design”. This will help android audience get familiarized with common UI. Material design has a few common UI elements that have better support for developers.

Read More: Mobile App Design Basics: Common UI/UX Mistakes to Avoid

How to Export Graphics?

Android has a different graphic asset and you need to adapt your app’s graphic assets for android. This means, you need to resize, export and name new files. It can be a bit easier than exporting assets for iOS. For instance, if you are exporting .png images, you should consider grouping the assets in different sizes 1X, 2X, 3X and 568h@2X. It would be a big headache to create precisely sized assets for each android device. Hence, the best solution is to scale assets to correct size for relevant device screen. This could be one of the reasons why graphic images on android are not as crisp and beautiful as they do in iOS.

Code Porting

The next thing to consider is the code porting, Check if it is possible to take objective-C or recompile it for android. The android apps use Java and if your iOS app uses Vanilla C, it is possible to reuse the same code for android. This is beneficial for porting complex libraries as well as to enhance the performance of the app.

Some mobile app developers make the mistake of sharingembedded UI designs into the app. Sometimes, the specificationsinclude UIs that gather information to be sent to social networking apps. There is no need of such sharing for android apps. Instead, mobile app developers should consider using action_send intends to other social networking apps.  This means users should be able to share to other apps and there is no need to write a separate code against server-side sharing APIs.

In short, it is essential to consider which characteristics of your product are time-sensitive and use the programming tactics accordingly.

How Long Does it Take to Port?

Since the app has already been developed for iOS, it will not take much time to port to android. Though porting seems to be a straight forward process, it is not quick. The time to complete the porting process will depend on the complexity of the app and selection of supporting devices. Device inconsistency will create surprise for the mobile app developer, and hence even a small change will mean additional time for porting. Different devices use different hardware components which causes your device to interact with OS and hardware in an unexpected way.

How to Submit the Ported App at Play Store?

Once the app is ported successfully to Android, it should be submitted to Play Store in the similar way it is submitted to iTunes. You need to provide screenshots, regions, ratings and other details about the app to the developer. Go through the guidelines of submitting the app to Play Store. Google will review your app and approve or reject it on the same day.

Conclusion

There are many mobile app developers who have huge experience of porting iOS app to android. To bring amazing results, the template for app porting should have – adaptation plan formula, UX testing, source app business logic analysis, proper coding & testing, etc.

At BrainMobi, we have ported several apps from iOS to android and have huge experience in android and iOS development. The porting process can be a smooth sailing, if you understand how to prepare the assets for Android before you start!!

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Why Restaurants Are Choosing Mobile Apps As A Business Strategy https://www.brainmobi.com/blog/why-restaurants-are-choosing-mobile-apps-as-a-business-strategy/ https://www.brainmobi.com/blog/why-restaurants-are-choosing-mobile-apps-as-a-business-strategy/#comments Fri, 11 Aug 2017 10:40:36 +0000 http://www.brainmobi.com/blog/?p=974 The only thing we keep close to us at all times these days is our mobile phone. Hence, to reach out to their… Read More

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The only thing we keep close to us at all times these days is our mobile phone. Hence, to reach out to their customers, restaurants now use mobile apps. This is a brilliant strategy since it helps the restaurants to reach out to a wider audience which can be informed about the latest offers and events going on in the restaurant. An increasing number of restaurants have been able to understand the need for reaching out to customers with the help of mobile apps.

Here are a few reasons why restaurants are choosing mobile apps as a business strategy:-

More Customers:
Okay, this is one is pretty obvious. When you have a mobile app for your restaurant, the number of customers would increase, provided you did it right. Restaurants use mobile apps to allow their customers to book tables before they have to visit the restaurant. This leads to more number of seats to be filled since a lot of customers avoid visiting good restaurants just because they are almost always full and it is difficult to find a seat there.

Faster Service:
Studies have shown that it takes lesser time to place orders through mobile apps than through calls. Since some restaurants are always crowded, some people prefer ordering their food at home from those restaurants rather than going to the restaurant to eat. The time saved is used in cooking the order placed by the customer to provide them the order quicker than the restaurant would’ve provided it otherwise.

Better Reviews:
There are many apps dedicated to providing reviews for various restaurants. These reviews help the diners to choose which restaurant they wish to dine in. This, in turn, helps the restaurants to showcase how good they are and what their menu is. Mobile apps get more people to review your restaurant and if your food and ambiance are worth it better reviews.

Better ROI:
When restaurants launch offers, they expect a certain ROI on the offer. Mostly the ROI is achieved, but sometimes the ROI is difficult to achieve due to the small reach of the restaurant. What must be done to maximize ROI is that restaurants need to expand their reach. A good way of doing so is by reaching out to more people with the help of mobile apps. This not only increases your reach but also informs your existing customers about the latest offers.

More Eco-friendliness:
With mobile apps, the process of billing has gone paperless. This saves a lot of paper and hence trees. It is eco-friendly as well as budget friendly since bills needed a lot of inputs such as paper, ink, electricity etc. Bills generated electronically don’t need any of it. Moreover, handling the bills is a tedious task. It is a lot easier to handle electronically generated bills. This makes it an even more lucrative option.

This is not all that there is to the mobile apps made for restaurants. There are a lot of reasons why restaurants could go for mobile apps. Moreover, the users gain a lot from these apps. Users can go social with the restaurants. This helps the users as well as the users since users can maintain their position on social media platforms which doubles up as a word of mouth medium for promotion of the restaurants to the users.

BrainMobi is one of the best mobile app development company. Our team of ace mobile app developers has extensive knowledge about the requirements of restaurants and users of the restaurants apps, hence the apps that we develop are of supreme quality. Connect with us at sales@brainmobi.com to know how we can help you in your restaurant’s app.

According to you, what is the most important feature of restaurant apps? Let us know in the comments below.

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How to select the right App Development Team ? https://www.brainmobi.com/blog/select-right-app-development-team/ https://www.brainmobi.com/blog/select-right-app-development-team/#respond Thu, 01 Jun 2017 12:54:51 +0000 http://www.brainmobi.com/blog/?p=450 Are you looking for best mobile app developers but not sure where to head for the smoothest collaboration? As there are several top… Read More

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Are you looking for best mobile app developers but not sure where to head for the smoothest collaboration?

As there are several top rated developers with a well-renowned array of services, you would be surely left in the midst with head full of confusion. “How to choose ?” and “What to look out for ?” are some of the questions with much potential to pile up more confusion.

In this blog post, we have tried to rack out some important points to help you battle out the confusion around choosing the best app developers. Every point has its own significance while app development and contributes to great work collaboration. Let’s swing through the points:

  • Understand the basics

Jot down all the queries you come across while going through A-Z  of app making. Take help from Google to clear all the surrounding drama to build a successful app. This point brings out the maximum from either team in the form of exemplary work. A unique idea with strong base leads to better work collaboration as compared to unclear ideas.  In the history of mobile app development, we have always witnessed a strong inclination towards stroke of innovation. 

Understandthebasics

  • Set a ballpark budget

Choose a team that agrees to deliver under your terms and conditions when you are looking forward to debut as an Entrepreneur. A development team that offers services with expected quality and with financial bandwidth would be a good choice. Taking this step right will help you attain peace at financial front. Once price costing is fixed, all your focus can be solely concentrated over the execution part.

Mobile-App-Budgeting

  • Identify the services that you need

Before hovering over a team for services to process your idea, be sure of what you want, why you want it and how you want it. A good R&D on market trends will surely help you to grasp a good hold on building a strong project configuration. Answers to the above questions will surely turn your collaboration journey into a cakewalk.

Need help to decide the best of services you should implement in your app?

Get in touch with us for hassle free app development services at your price.  

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  • Evaluate their talent and experience

Once the coast is clear at budget and services front, peep into the developer’s work and a list of their associated clients. Client feedback could also help you to gain a good insight into one’s work ethics and professionalism. Make sure to thoroughly evaluate those projects with your interest of work. Give preference to the development company that passes the evaluation with flying colours. The company website, Portfolio, client feedback and rating etc are some of the sources to squeeze out required details.

Clientfeedback

  • Consider the Work Logistics

Your compatibility with the chosen app development team in terms of execution style also holds great importance. Interview each member separately to rate their work style and process in accordance to yours. Skillset compatibility helps to accelerate the whole process with amazing results. Possibilities are maximum that teams which share technical compatibility end up collaborating on more than one project. To head with that perspective, underline this point to get hold of a strong partnership.

AppWorkLogistics

  • Zombies VS Ninjas

A team which adds valuable inputs & drive the whole development process to another level is one of the several quality you should look out for. Prefer to choose agile processors that deliver much more than you expect. This quality only reflects in people with good work experience and never give up attitude.

          Tip: PingPong lovers deliver more agile and spontaneous work. 

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  • Maintenance and Support

Both Developer and Client team generally ignore this term. But product maintenance is as important as any other parameter. Many times it brings quarrel across the whole collaboration just by missing the discussion. To avoid any conflicts at the end, it’s recommended to go through support clause at length before signing on the dotted line.

BrainMobi_Blog

Still not sure? Give us a chance to understand your requirements and deliver at par excellence while developing your app. Our app & web developers are well versed in working with latest technologies and process user-friendly mobile architecture.

Drop us a hint: sales@brainmobi.com

 

 

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How Augmented Reality is moulding the future of Mobile Apps? https://www.brainmobi.com/blog/augmented-reality-moulding-future-mobile-app/ https://www.brainmobi.com/blog/augmented-reality-moulding-future-mobile-app/#comments Wed, 31 May 2017 07:50:59 +0000 http://www.brainmobi.com/blog/?p=439 Since the release of Pokemon Go, Augmented Reality has gained immense fame across various industries.  After defeating all the game developers deep down… Read More

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Since the release of Pokemon Go, Augmented Reality has gained immense fame across various industries.  After defeating all the game developers deep down to the ground, Augmented Reality has also become popular at much larger across many other domains. The pandemonium created among customers has been evolving day by day as a result of hyped up trends. Some features that have already been explored and some will soon become a part of our daily life for more convenience. The term AR seems to have revolutionized the digital spectrum across many commercial sectors leaving customers in awe.

Let’s move ahead to know more on why Augmented Reality is a boon for businesses all across the globe:

Here is how Augmented Reality works?

Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view“, says Wikipedia.

Using digital overlays, Augmented Reality turns pointed frame into an immersive 3D experience. A user can also move across different directions while experiencing interesting layouts from different angles. Augmented Reality has made its way into many businesses through high-end brands like Nintendo and IKEA. Since then people have been found immersed in exploring the technology through different forms. It’s just a tailor of what AR offers as a technology to make user experience before buying stuff. For instance, Snapchat provides a strong advertising platform for showing details over an image focused through the camera.

AugmentedReality_BannerImage

Let’s take a deep dive into how Augmented Reality has delivered some major success stories across industries:

Increased Brand Awareness: Integrating AR into business has become a common trend where the user can differentiate your services from other. It helps to add that tech quotient where media and users get bound to talk about your solution and services. We at Brainmobi, also recommend AR implementation depending upon nature of services provided.

AR engages customer better: Customer engagement is one of the crucial factors in driving business along with predetermined targets. AR implementation across industries have resulted in widening the customer engagement spectrum where users could get engaged with the mobile solution at another level of interaction.

AR provided more powerful User Experience: This is the most important feature which hauls your product portfolio with powerful marketing strategies. It can improve the customer experience, as your customers have more information at their disposal, and can make choices and complete transactions at greater speed.

Digital to the Real World transformation: Perhaps the biggest benefit AR provides, is the ability to link digital world to the customer’s physical experience in new and inventive ways. AR make significant headway in the enterprise and public sector to bring upside down change across traditional and digital marketing channels, allowing you to turn a static physical advert or brochure into a digital experience, which can be easily linked to your digital marketing campaign.

The Future of AR

While AR technology is still in its early age, it is beginning to drive higher to leverage more incredible disruptive innovation in near future. In 2012, there were 188 million downloads of AR apps. It is expected that there will be 3.5 billion downloads by the end of 2017, as per a report. Google and Facebook like organizations have joined the camaraderie to prove their mettle. It’s likely that AR will soon become an established and vital tool of any digital marketing campaign. Want to know how you can incorporate Augmented Reality into your future marketing campaigns? Get in touch with BrainMobi, a leading mobile app development company for your AR based solutions.

How can BrainMobi help you to make the most of the technology?

At BrainMobi, our mobile app developers focus on the overall business strategy to haul excellence at every step. With agile experience across many domains, we plan a strategic success story for every undertaken project. Our recommendation is to get the technology implemented in the project to ripe best results.

Get in touch with us: sales@brainmobi.com

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Facebook Developer Conference, F8 2017 – Day 1 Recap https://www.brainmobi.com/blog/facebook-developer-conference-f8-2017-day-1-recap/ https://www.brainmobi.com/blog/facebook-developer-conference-f8-2017-day-1-recap/#respond Wed, 19 Apr 2017 12:56:55 +0000 http://www.brainmobi.com/blog/?p=336 Facebook Developer Conference is the world’s biggest gathering where developers and businesses come together to explore the future of technology. The F8 conference… Read More

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Facebook Developer Conference is the world’s biggest gathering where developers and businesses come together to explore the future of technology. The F8 conference is held by Facebook,  intended for developers and entrepreneurs who build products and services around mobile apps and website. The name “F8” was originated from Facebook’s tradition of 8-hour hackathons. The first F8 event was held on May 24, 2007, at San Francisco Design Centre in San Francisco. This year the keynote event was kick started with more than 4000 attendees at Mcenery Convention Centre, San Jose, California on 18th and 19th April 2017, with a keynote speech by Facebook founder Mark Zuckerberg.

He shared a fun fact that coincidently F8 and recently released movie “Fast and Furious 8” share the same notation. He also mentioned his regret for not being able to bring THE ROCK on the stage to discuss breakthroughs in Artificial Intelligence and Machine Learning. With some striking announcements at the event, Day -1 wrapped up with great enthusiasm among attendees and billions of people tuned in from different online channels. This blog is a recap of some key updates from Day – 1 of Facebook Developers Conference.

F8 2017: Day 1 Opening Notes

AR Studios – Experience the excellence of AR in real time through your camera

The event started as Mark Zuckerberg pointed out his desire to bring “extend the physical world online” and asked the audience “think of how many things in our life don’t need to be physical,” before using the monitor behind him to detail a world of virtual chess, or watching TV — sounds riveting.

He also pointed out that the Facebook team is rigorously working towards enhancing real time experience by integrating more of Augmented Reality and Virtual Reality across various features.

Using SLAM (simultaneous localization and mapping) technology, Zuckerberg gave a demo of a bowl of cereal with sharks circling the bowl, bobbing up and down through the table as if it were water. It was impressive AR experience and shows just how powerful SLAM is in detecting the most minute of location details and mapping it to add digital incredibility to real-world experiences.

Image Recognition – With Better Features

Facebook CTO, Mike Schroepfer took over the stage next to talk the other highlight feature of the event – Image Recognition. This time the company has upgraded the technology to recognise multiple objects in an image and (mostly) mask them accordingly. And with the help of a technology known as Mask 4-CNN, Facebook can tell the computer (or human) exactly orientation in relation to the scene. Just released last month, Mask 4-CNN gives Facebook to remove an object entirely from an image in near real-time. Schroepfer showed an example video in which he was able to remove a windsurfer entered the scene and display only the ocean behind him.

Facebook Spaces – VR Feature

Head of Social VR, Racheal Franklin took the stage to introduce Facebook’s First Social VR App, Spaces. Her commencing words at the Facebook Annual Event were “VR is a naturally social platform, and we’re building it with people at the centre”. Spaces allows a user to interact virtually with connected people on Facebook. Using Spaces, you can connect with up to 3 people to watch 360 videos together, hold a virtual game night or show off new home to family and friends.

Messenger Platform 2.0 – With Spotify and Apple Music Integration

FaceBook VP of Messaging product closed the keynote event. He revised all the four updates since the release of Messenger and how every update helps people to get more involved with Facebook. For instance, Messenger bot helped many retailers to elevate their business sales rates and customer service. In a new update, both Spotify and Apple music will make a debut for a seamless transition between vividly followed apps. He also put forward his desire to “invest in discovery” to provide users with more comprehensive features.

For more updates, stay tuned with BrainMobi.

The day-2 highlights of Facebook Developer Conference will be shared in our next blog.

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