Taking the simple example of let us say a food application, the app derives the core value for its secondary players from the fact that it creates an open attention source of consistent audience where any restaurant or cafe can showcase its value.

Keeping this fact in mind it should be noted that as mobile phone users a particular consumer has varied interests and choices for which he/she might be using several different applications. From a business perspective, it is very much possible to integrate all the experiences and services of an application into a single entity which on the part of the application owner helps us upgrade his consumer base. This comes to the benefit of the business owner who is able to create better advertising avenues for marketers on his application.

Let us look at a few models that help explain the concept better

Any dating application development strategy dictates a service which helps individuals find a potential romantic partner, following which they are likely to exchange communication over the application. Considering the app is at its peak in terms of experience, it should succeed in helping the couple explore other avenues in their dating endeavours which could be a movie experience, dining experience, club experience or even a current event that could be having around in your town.

This way your dating application is now fit to expand its business horizons to a food service application or an events notifier.

Contrary to this any food application as of yet generated the volume of its marketing channel solely on the base of service but with some with some stand out UI solutions you can achieve some breakthrough brand integrations which can seamlessly cater the marketing services and still not compromise with your services.

The best part out of such an integration is that it helps build a great quality for your applications services and refrains the use of blind promotions within your app.

Other Combinations That Can Follow

Based on the kind of marketing trends that defines your age and demographics, many profitable combinations can be achieved if you are using to integrate marketing channels.

Games in combination with a good eCommerce gamification strategy can come to the fancy of various brands. Transit apps can be clubbed with tourism and travel applications.

Dating Apps besides all the above mentioned can once again be clubbed with apparels and clothing labels.Possibilities are endless based on your marketing knowledge and all possible channels of integration.

BrainMobi has successfully undertaken several endeavours in the field of business application development. Our disciplined exercises with several foreign clients have enabled us to anticipate the most accepted trends and models of marketing that shall function in a particular audience base. As one of the top mobile app development company, we aim to deliver such smooth integrations and technology dictated solutions to help uplift your apps business performance. If you have the idea for a mobile app or web application, feel free to contact us at: sales@brainmobi.com.

The post How to Create Better Marketing Channels Out Of Your Mobile Applications appeared first on Mobile App Development | BrainMobi Blogs and News.

I assume that you have the concepts fresh in your mind now, so let’s begin some ways to get better at the art of mobile app marketing:

Reach Out To Experts
I can’t stress enough on the importance of reaching out to experts and influencers in your sector. Let’s say you have a gaming app. In this case, what you could do is that you could make a list of the famous names in the gaming industry and then reach out to them to promote your app. Many of them might refuse, some of them might charge ridiculous amounts, but there would certainly be some influencers who would be perfect for you.
“That’s fine, but why are we doing this?” Well, we are doing this because influencers already have a following. They have people who know about them and if they talk about your app, quite a large number of people would consider at least trying your app out. This is really important in the initial phase of your mobile app.

ASO
One of the biggest factors affecting the success of your app is the ease in which people find your app on the app store. When people search for an app, if your app ranks high on the search results, the chances of your app being downloaded becomes a lot more. Hence App Store Optimisation is one of the biggest aids that would ensure your app’s success. A lot of people think that it is enough to promote your app on social media platforms, but that does only half of the work to ensure your app’s success. A large part of it depends on how well your app performs in the search results on the app store and how captivating your app’s page is on the app store.

Social Sharing
“Now you’re just being a hypocrite!” Let me complete! The social sharing I’m talking about is the one you allow users to do within the app, or well, in a way within the app. What I really mean is that you would be encouraging the users to share the app with their friends in order to improve their own experience within the app. For example, many recharge apps provide you free talk time for every friend that you recommend who installs the app. The friend then seeks the offer for themselves, and hence recommend their own friends to install the app. This word of mouth advertisement is not only cost effective but the conversion rates it offers is very high.

But of what use would all of this knowledge be if you don’t even have an app? Get your app developed by a team of mobility experts with a proven record of successful apps. BrainMobi is one of the best mobile app development companies you could work with. Connect with us at sales@brainmobi.com to enjoy game-changing app development services.

Now go ahead and work on your app with the help of these tips and bring the best out of your app. Let us know in the comments below if you are still unsure about how you could market your mobile app better.

The post Learn The Art of Mobile App Marketing-II appeared first on Mobile App Development | BrainMobi Blogs and News.

Know Your Customer
You probably would have heard this phrase like a bazillion times and you might even be tired of hearing it again and again but trust me, you can’t have an audience of value if you don’t know who your audience is and what they want. Thus the primary rule for learning and mastering the art of mobile app marketing is to know your customers. Know what they like, know what they dislike, know what keeps them glued to the app, know what keeps them away from the app, know what would entertain them, know what wouldn’t, know what is the best time for you to run your campaign, know for how long their attention would last. Know everything, about your customers, that pertains to your campaign. Most important find patterns in their behavior. It is these patterns that help you save a lot of time and effort while running your campaign.

Fix an Objective
A campaign without a fixed direction has no chance of being successful. If both of your legs didn’t move in the same direction and moved haphazardly in different directions instead, you would reach nowhere, and you would probably end up hurting yourself while wasting your energy. Likewise, if you don’t fix an objective, your campaign is going to cost you a lot of time, money and energy, all of which would simply go to waste. To avoid this, have a clear and concise goal about what you want to achieve with your campaign. Know exactly what it is that you want your campaign to do. And keep pursuing that goal until you achieve it.

Be the Best
By “be the best”, I mean that your app needs to be the best, you already are the best! The experience that the customers get from your app is what decides whether your app is going to be a success or not. It is critical for you to ensure that the quality of the services provided in your app, as well as the quality of your app itself is never sacrificed, and that your app is as good as it gets. This will not only ensure that you get more customers, but also that you’ll retain most of your customers even when you start monetizing your app in the future.

Keep Updating
One of the most important piece of advice that every good mobile app marketer would give you is that keep changing your strategies. Start with something, gain insights, change your plans according to the insight, start with the new plan and keep repeating till success is achieved. Humans are very unpredictable, so something that worked for someone just might not work for you. If a group of people responds positively to something, there would definitely be another group which would respond negatively. Sadly, you never know which group is which in the beginning. Hence it is important to reflect on the results of the campaigns.

BrainMobi is one of the best mobile app development companies. With a proven track record and an ace team of mobility experts, we have proved why we are one of the best companies out there. Contact us at sales@brainmobi.com to get your app built by us.

While this looks like the end, it isn’t. I believe in updating, and hence you would see another update really soon! Let me know what the art of mobile app marketing means to you in the comments below.

The post Learn the Art of Mobile App Marketing appeared first on Mobile App Development | BrainMobi Blogs and News.

Basics of Mobile App Development

In a recent study, it has been found that Appreneurs with no understanding of mobile app development are prone to more difficult time in collaborating with the team of developers and other mobile experts. On the other hand, entrepreneurs with a basic understanding of mobile app development as an approach could render his input to evolve the process to many folds. Apart from that, there are a number of other things which need to be considered before you start as Appreneur. First and the foremost step is to select the correct platform. Let us look at some of the things you need to consider when you decide you need an app for your business and which category your idea falls under:

• Consumer App that has the potential for mass acquisition
• Enterprise mobile app for simplification of business processes.
• Modernization of an already existing app
• Migration of a web-based application to a mobile App

Depending on the category your idea belongs to, prepare a well-defined plan to develop and market your idea in order to leave no scope for mishaps. To execute the plan, the following need to be taken into consideration:

Purpose Behind Developing the Idea

Before you stuck and realise that the purpose you have been working on has no sound to make, its recommended to take an insight into the whole business plan and be answerable to following questions:

Why do you want to develop the idea?

How your idea is different from other million of apps available online?

How long are you planning to hold the fire of Appreneurship on to spark the realms of existing market with your mobile app?

How you are planning to bring innovation across your app?

What would be the marketing strategy to make your idea become aggressively popular like WhatsApp, Facebook, Twitter to name a few?

Above questions will make you realise that no matter how easy it sounds, mobile app development is no cakewalk. Moving on further, this blog will surely render the great understanding of mobile app development and your choice to become an Appreneur.

Targeted Functionalities in Your App

Chart out the number of functionalities to make your app experience crisp and unforgettable for users. Seek help from a professional team of developers to bring mind and should to your idea with their expertise and market knowledge. Top mobile app developers recommend keeping the drama around functionalities to minimal so that user can get a chance to evaluate the innovation quotient in your app.

Right Selection of Development Team

The most crucial aspect which can either make you or break you as an Appreneur in the market. The Right Choice for the development team to evolve your notion into the flourishing app will be playing a vital role throughout your Appreneurship journey. Make sure that the chosen app development team has a clear understanding of design and usability. This will enable the team to create an app that is able to do the intended without any hindrance. It is important to build an intuitive app to grab users’ attention to taste success in full swing as an Appreneur.

Enhance and Improvise

The practice to evolve existing functionalities in your app will keep the users engaged and involved like ever. Consider user feedback as your ultimate guide to help bring the demanding change. It is important to enhance and update all the existing features in your mobile app to keep making the users feel more comfortable with your idea. Understanding user perspective and demand will help you get an insight on how to improve your app.

Release Frequent Updates and New Features

Keep on updating the mobile app with new features as the market evolves. Slowly introduce the features that were left behind in the initial design. Push notifications and other popular modes to interact with the users are quite prevalent among top mobile app development companies. At BrainMobi, mobile experts believe in exploring different colours of user behaviour and accordingly offer business centric solutions to enhance user retention and the number of downloads with positive reviews and ratings.

Marketing your App

Apps can’t sell themselves so you have to choose the correct marketing platform for your mobile application. No matter if you think that you have developed the best app in the industry, it is useless till you get users for your app. To expand the list of your app users, you need to do the extraordinary marketing of your app so that it comes in the sight of people and they start using your app.
These days marketing is directly related to usage increase of any product. Better the marketing of your app will be, more users will be downloading and using your application.

Can’t wait to join the ride and explore your Appreneurial skills? Get us involved to help you enjoy your ride and bring laurels and success home.

Share your ideas here

The post Becoming an Appreneur – Things to Know Before You Start appeared first on Mobile App Development | BrainMobi Blogs and News.